The FMCG Marketing Daily | PepsiCo revs up experiential marketing with | Brazil Beer Division, FIFA World Cup | Jobs at risk across Diageo's distilleries

The FMCG Marketing Daily — August 05, 2026 In this episode: • PepsiCo's five-year Silverstone commitment signals a major strategic bet on experiential marketing at live sporting events as a brand-building vehicle. • AB InBev's Ambev subsidiary posted Q2 volume growth driven by the FIFA World Cup, offering a concrete case study in how FMCG brands convert mega-event investment into measurable market performance. • Diageo's Scottish distillery cuts signal a structural rationalisation of its Scotch whisky portfolio that will have direct consequences for brand investment priorities and heritage storytelling. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.