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Founded in 1964, Nike — originally called Blue Ribbon Sports — started with only $1200 in the bank. Now worth $38 billion, they are the undisputed kings of sportswear and control nearly 50% of the global athletic shoe market.
The rise of Nike is down to deeply understanding customers and — consciously or not — applying behavioral science and psychology to its experience.
In this episode, I'm unpacking the behavioral science and psychology principles that Nike used to grow from a tiny reseller to the world’s biggest shoe brand
Thank you so much for listening to the Choice Hacking podcast.
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//SOURCES:
Choice Hacking: The Rise of Nike: The Psychology Behind Its Success
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