In this episode, we speak with Aaron Gresham about his journey as a designer, creative director, and mentor. We explore his early influences growing up in a creative household, how southern vernacular design has shaped his work, and his experiences collaborating with major brands like Apple and Google, as well as artists like Vampire Weekend and Lady Gaga. Aaron shares insights on using synesthesia in his creative process, the importance of storytelling in design, and why embracing play leads to better work. We also discuss the challenges young designers face, the value of mentorship, and how to find success beyond awards.
Aaron Gresham is a creative director, designer, and mentor with over 20 years of experience in branding, marketing, and design. He has worked with global brands such as Apple and Google, as well as local institutions in Alabama. His work in music design has led to collaborations with artists like Lady Gaga, Eric Clapton, and Saint Paul & The Broken Bones. With a passion for storytelling through design, Aaron continues to push creative boundaries while mentoring the next generation of designers.
What is Type Speaks?
What is design? Who does it? And, more importantly, how and why do they do what they do?
From type and color to everyday objects and the games we play with friends, guests share their perspectives on the power of design. Through honest conversations, you’ll hear about the challenges and, the breakthroughs, and how design goes beyond looking good. It’s about solving problems…
Or, put simply: these are people Rae wants to talk to, and now you get to hear from them too!
Join host Rae on Type Speaks for conversations with the people behind the design.