In this episode, we speak with Aaron Gresham about his journey as a designer, creative director, and mentor. We explore his early influences growing up in a creative household, how southern vernacular design has shaped his work, and his experiences collaborating with major brands like Apple and Google, as well as artists like Vampire Weekend and Lady Gaga. Aaron shares insights on using synesthesia in his creative process, the importance of storytelling in design, and why embracing play leads to better work. We also discuss the challenges young designers face, the value of mentorship, and how to find success beyond awards.
Aaron Gresham is a creative director, designer, and mentor with over 20 years of experience in branding, marketing, and design. He has worked with global brands such as Apple and Google, as well as local institutions in Alabama. His work in music design has led to collaborations with artists like Lady Gaga, Eric Clapton, and Saint Paul & The Broken Bones. With a passion for storytelling through design, Aaron continues to push creative boundaries while mentoring the next generation of designers.
What is Type Speaks?
From the subtleties of typography to the emotional impact of color, and the way everyday objects influence our lives, our guests share their unique perspectives on the power of design. Through candid interviews, we’ll get a closer look at the challenges they’ve faced, the breakthroughs they’ve had, and how design is not just about aesthetics, but about problem-solving, communication, and making an impact.
Join host Rae, as Type Speaks aims to inspire, inform, and showcase the voices behind the visuals.
This podcast is supported by WEGL 91.1 FM, Auburn University’s radio station. weglfm.com