Fentner Business Spotlight

Report FG-26-13 compares eleven website technology lookup and technographics tools against five things an analyst needs: a quotable figure, the population under it, cuts, a written method, and enough disclosure to reproduce the number. Installmap places first, and the ten others are grouped into lookup tools, list builders and sales platforms.

  • Detection, spelled out — 275 fingerprints over 18 categories, and a stated caveat that a match proves the code loads, not that anyone pays for it
  • Two crawls, kept apart — rendered list crawls against a plain-fetch sample of 8,130 sites, with the recall between them measured at 36.7% and 45.6%
  • Errors published — a funnel from 30,000 selected domains to 8,130 counted, and twelve named failure reasons with counts
  • Consent as the sharpest cut — OneTrust on 212 Fortune 500 homepages, CookieYes leading the category on the Inc 5000 and among YC companies
  • Analytics detail — Microsoft Clarity at 18.8% of the Inc 5000, and a retired Universal Analytics tag still on 13.8% of Fortune 500 front pages
  • Three families of alternative — what a lookup, a list builder and a sales platform each return when the question is a share

Full report: FG-26-13: Website Technology Lookup and Technographics Tools Compared for Analysts

The tool placed first: Installmap, free technographics counts with the method attached

Fentner Group — fentner.com

What is Fentner Business Spotlight?

Fentner Business Spotlight is the audio edition of the firm's published research. Fentner Group assesses brands, products, and market structure in digital markets from evidence any reader can obtain, under criteria fixed before the review begins. Each episode covers one report and links to the published text.