Vybes, Jonathan Eppers | EP#04 - Brave New Brands with Daniel Weinmann

Show Notes

In this episode of Brave New Brands, we have Jonathan Eppers, founder of Vybes, a functional wellness brand that makes beverages to reduce stress and help you achieve balance in your daily life.

Check out some interesting topics in our conversation:

• The story of how Vybes was created
• First steps to enter the beverage industry
• How will consumers perceive your brand in retail stores
• Consumer behavior towards online shopping
• Iterating your product in the early stages
• Scaling your reach vs being a premium product
• Understanding your customer's pain points
• The importance of a healthy company culture
• Adapting to challenging times
• Building deep relationships direct-to-consumer
• Lessons for early-stage founders

I hope you enjoy this conversation and take away many insights into your own journey.

And remember to share your questions, thoughts, and insights with us!

Video version: https://youtu.be/sibQFDdIYaw

More about Vybes and Jonathan Eppers on:
https://www.linkedin.com/in/jonathaneppers/
https://idrinkvybes.com/

More about Daniel on:
https://www.linkedin.com/in/danielweinmann/
https://www.youtube.com/channel/UCVkb_j_g-PV7HZUev3Rke8w?sub_confirmation=1
[e-mail]

What is Brave New Brands - the stories behind our most authentic consumer products?

Some brands are so unique, full of purpose and persevere beyond belief. They were created by unstoppable founders, and every time they share their stories we have a massive opportunity of learning and being inspired by them.

That's why we created Brave New Brands, a podcast for us to know and share the stories behind our most authentic consumer products.
A brand's journey. Direct from their founders.

I hope you appreciate these conversations, and that you have several takeaways to apply in your own journey.