An 'overnight success' is often many years in the making and that's certainly the case for the Our Cow empire.
Husband and wife duo Dave McGiveron and Bianca Tarrant scraped together a deposit to buy a small cattle property in 2019 and fulfill their dream of being 'mad weaner producers'.
With just one steer to their name, they launched a direct-to-consumer meat business which soon exploded into a meat subscription powerhouse turning over more than $40 million a year.
But it hasn't been without sacrifice, failure and some hair-raising stories of tackling challenges head-on.
Hear what it takes to build Our Cow with two people determined to tighten the connection between consumers and the producers of their food.
takeaways
- Transitioning from mining to farming requires significant lifestyle changes and sacrifice
- Drought taught valuable lessons about resilience and mindset
- Business coaching helped shift their perspective from victim to controller
- Innovating during crises can lead to new business opportunities
- The subscription meat model provided stability and growth
- Crowdfunding engaged the community and provided necessary capital to scale up operations
chapters
00:00 Introduction and Exploring the Dynamics of a Husband and Wife Partnership in Farming
08:56 The Journey to Owning a Farm
14:22 Facing Challenges: Drought and Mental Resilience
17:15 Innovating Through Crisis: The Birth of a New Business Model
27:49 Navigating Growth: Challenges and Opportunities
30:29 COVID-19: A Catalyst for Change
36:54 The Subscription Model: A Lifeline for Survival
42:00 Crowdfunding: Engaging the Community
Check out the meat subscriptions on offer at
Our Cow - we think anyone directly supporting Aussie farmers deserves a plug!
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