In this episode of The Good Builder Podcast, Az sits down with Brent Nolan from Blunt Agency for a straight-up conversation about brand, trust, and why so many businesses overcomplicate both.
Brent shares the thinking behind helping position G.J. Gardner Homes as Australia’s most trusted builder, and why real brand strength is built from the ground up, through customer experience, internal culture, and consistency, not clever slogans.
They also unpack what happens when brands lose touch with their audience, using the Bud Light controversy as a real-world example of what not to do, and how listening to customers should always outweigh chasing noise.
If you are serious about building a brand people actually trust, not just recognise, this one is well worth your time.
For more: https://www.bluntagency.com/