All Hands on Tech with Digital Nova Scotia

On this episode of All Hands on Tech, host Claire Quirion sits down with Kristi McKee, Senior Director of Client Strategy at Outshine, to explore the evolving landscape of SaaS marketing.

From the rise of brand awareness campaigns to the power of authentic community engagement, Kristi shares her expertise on integrating brand and performance marketing, personalizing advertising with AI, and measuring success across the full funnel. Whether you’re looking to future-proof growth or better connect brand strategy to revenue, this episode is packed with practical insights for modern marketing leaders.

Produced by Unbound Media

What is All Hands on Tech with Digital Nova Scotia?

All Hands on Tech, hosted by Eilish and Greg, brings together Nova Scotia’s tech community to uncover the secrets of what makes our province the best place for collaboration, innovation, and growth.

Each episode hear from local digital experts as we dive into all of the amazing things happening in Nova Scotia’s fastest-growing sector and learn why so many organizations and individuals are calling Canada’s Ocean Playground home.

All Hands on Tech is proudly produced by Digital Nova Scotia (DNS), the industry association for Nova Scotia’s ICT and digital technologies sector.