Lessons & Ideas

Defining who are best fit client is has moved the needle in a significant way.

In this episode I interview Drew Breaux, the Growth Tools director of marketing. And he outlines the process he uses to do this.

High level outline:

1. Survey existing clients
2. Study results of biggest fans
3. Pull out before / after emotions
4. Write the 2 part BFC profile
5 immediately update website and marketing assets to attract more BFCs

Show Notes

Defining who are best fit client is has moved the needle in a significant way. In this episode I interview Drew Breaux, the Growth Tools director of marketing. And he outlines the process he uses to do this. High level outline: 1. Survey existing clients 2. Study results of biggest fans 3. Pull out before / after emotions 4. Write the 2 part BFC profile 5 immediately update website and marketing assets to attract more BFCs

What is Lessons & Ideas?

Get an unfiltered look behind the scenes of a 7-figure online business. Follow along as I learn how to grow the company and become a better leader.

The episodes range from my personal lessons and ideas to private team meetings and recorded calls with other business leaders.

If you want to peek inside the brain and business of someone in the trenches of marketing, leadership and hiring, this podcast might be for you.