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Very excited for this one, my friend: I'm releasing a recording of a coaching call I had with entrepreneur Michelle Florendo, who runs a business called Powered by Decisions. You'll hear us walk through frameworks you can use to turn messy or scattered thinking into a clear and differentiated premise Michelle can use to strengthen her messaging and thought leadership.
First, I share a primer on premise development. What's a premise, and what makes a premise effective?
Then, you'll hear the full call with me and Michelle.
Michelle is a decision engineer, which is an entire academic field of research and knowledge which frankly most of us need to understand more about!
This is a fascinating look inside my process with clients and the process of turning your expertise into repeatable, powerful IP.
Learn more about Michelle's work at poweredbydecisions.com.
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First, I share a primer on premise development. What's a premise, and what makes a premise effective?
Then, you'll hear the full call with me and Michelle.
Michelle is a decision engineer, which is an entire academic field of research and knowledge which frankly most of us need to understand more about!
This is a fascinating look inside my process with clients and the process of turning your expertise into repeatable, powerful IP.
Learn more about Michelle's work at poweredbydecisions.com.
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ABOUT ME
Hello! I'm Jay Acunzo. I help experts and service providers clarify their ideas and create sustainable momentum. Together, we turn your expertise into a distinct premise, clear message, owned IP, and signature speeches. Stop chasing attention. Become the one others seek.
You’ve done lots of things. Now it’s time to [be] a thing. It's time to stop chasing attention and become the one others seek.
Work with me 1:1, book me to speak, or explore free resources at jayacunzo.com
Now here's a technique called "laddering down your message" which I use with clients and my own message to the world. You can understand me in three simple phrases, in order. Try crafting your own!
- Don't market more. Matter more. (<-- what we want; a moment to align with you)
- Think resonance over reach. (<-- what we need, i.e. the premise I'm asserting)
- Don't be the best. Be their favorite. (<-- what we hope, aka our aspirational outcome)
That's called "laddering your message," and it's something I help clients do as part of my 1:1 advisory process.
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ENJOY THE SHOW? PLEASE SAY THANKS!
Creators and Guests
What is Why They Resonate?
Speakers, authors, experts, and entrepreneurs develop their ideas in real-time, so you can see what it really takes to resonate. Join professional speaker and public speaking advisor Jay Acunzo as you get closer to the process of how greater communicators actually craft their materials. You'll hear how new ideas take shape, speeches become great, and stories evolve from meh to memorable. The show is part celebration, part workshop, and you'll walk away ready to compete on the influence of your ideas, not the volume of your marketing.