What if your loyalty program is the reason your guests feel nothing?
Punch cards and points reward a transaction. Guests want to belong to something, and a free appetizer on the tenth visit gives them nothing to belong to.
In this takeaway, I break down how one restaurant scrapped a 3,000-member rewards program nobody used and rebuilt it as a club, why access and recognition drove a 30% lift in spend per visit and doubled visit frequency, and why being known by name matters more to your best guests than any reward you could print on a card.
If you're running a program your guests ignore, this is where you start rebuilding it.
That's this week's takeaway. To build the marketing team that brings your best guests back more often, visit
restaurantbusinessschool.com.
_________________________________________________________Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com
What is FULL COMP: Restaurant Tactics, Tools, & Strategies?
What if I told you that the difference between struggling and thriving in the restaurant industry is just one conversation away?
I’m Josh Kopel, a Michelin-awarded restaurateur who’s spent decades building blockbuster brands across every tier of dining. I know the challenges you’re facing—because I’ve been there. That’s why I created FULL COMP.
Every week, I go one-on-one with the smartest minds in the game: restaurateurs, chefs, and industry insiders who’ve cracked the code. Together, we unpack their biggest wins, hardest lessons, and the strategies that changed everything.
No fluff, no filler—just actionable insights to help you boost profits, build your brand, and create the kind of restaurant you’ve always dreamed of.
So, if you’re ready to stop spinning your wheels and start seeing results, hit subscribe.