Today’s guest is a Forbes contributor on Franchising and Best-Selling Author of Non-Food Franchising. Please welcome to the show Jon Ostenson, CEO and Consultant at FranBridge Consulting. Jon joins host Sarah Tourville to share the challenges and successes of entrepreneurship, the importance of niche specialization, and overcoming business challenges. Learn with Sarah about Jon’s entrepreneurial journey, and the value his company brings to clients!
Takeaways:
- Jon emphasizes the importance of specializing in non-food franchising to differentiate oneself and attract clientele. He stresses that carving out a niche allows consultants to offer tailored expertise that resonates with potential clients.
- Sarah and Jon delve into the perks of specializing within their industry, emphasizing how clients highly value consultants with extensive knowledge and experience. They discuss how being perceived as specialists can lead to more lucrative opportunities and long-term partnerships.
- Jon elaborates on his strategy for managing the high demand for his consulting services by collaborating with trusted partners. He explains how this approach not only expands his capacity but also ensures his clients receive comprehensive support tailored to their needs.
- Reflecting on his entrepreneurial journey, Jon underscores the crucial role of a supportive network comprising his wife, business partner Alan Young, and organizations like EO. He highlights how these connections provide invaluable mentorship, encouragement, and collaborative opportunities.
- Jon finds fulfillment in witnessing his clients' businesses thrive through franchising, emphasizing the immense growth potential across various industries. He celebrates the role he plays in guiding entrepreneurs through their journey to success.
- Jon underscores the value of his EO forum, emphasizing its nurturing environment, shared values, and focus on personal and professional growth. He explains how being part of such a community fosters collaboration, accountability, and continual learning, ultimately enhancing his effectiveness as a consultant.
Quote of the Show:
- “I love being a part of the journey with my clients, not just guiding, but also living it with them.” - Jon Ostenson
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Creators & Guests
Host
Sarah Tourville
Sarah Tourville is the CEO and founder of Media Frenzy Global along with being the Communications Co-Board Chair of the Atlanta Chapter of the Entrepreneurs’ Organization and an Advisory Board Member of the Metro Atlanta Chamber.
Producer
What is Taking Flight: The Entrepreneurs Journey Podcast?
Embark on a journey of entrepreneurial discovery with Sarah Tourville, the Communications Board Chair of the Atlanta Chapter Entrepreneur's Organization. In this podcast, Sarah engages in heartfelt conversations with guests from EO Atlanta. Guests share their “First Flight Chronicles" and capture the pivotal moments when they took their initial leap, providing listeners with an intimate look into the challenges and triumphs of the startup world. Join us for a bi-weekly dose on Wednesday’s for an inspiring exploration into the essence of entrepreneurship. This show is proudly sponsored by EO Atlanta.