Always Be Testing

Affiliate fraud investigator Ben Edelman joins Tye for an emergency episode breaking down the "Phia fiasco" that's rattling the affiliate marketing industry. Edelman, who's spent over 20 years catching affiliate fraud and has collaborated with Tye on forensic cases throughout his career, walks through what makes this case different from the usual stand-down violations that have hit shopping plugins like Honey and Microsoft Edge in the past.

What is Always Be Testing?

Always Be Testing explores the experiments, insights, and growth stories shaping the future of affiliate and partner marketing in B2B SaaS. Hosted by industry veterans, the show dives deep into real-world lessons from the people driving measurable impact at companies like Google, HubSpot, Ramp, Webflow, G2, and beyond.

Each episode uncovers what happens when today's most innovative marketers challenge assumptions, run smarter experiments, and build programs that scale revenue through meaningful partnerships. If you’re in affiliate, partnerships, or SaaS growth — this is your front-row seat to how the best do it (and what they’ve learned along the way