How do you make solar adoption irresistible? By not selling solar.
This week on Supercool, we’re joined by Mary Powell, CEO of Sunrun, and Jessica Bergman, a marketing strategist who’s spent her career figuring out why clean energy adoption stalls—and how to fix it.
Under Mary’s leadership, Sunrun stopped being just a solar company and became something much bigger: a storage-first, customer-obsessed clean energy lifestyle brand. And it’s working—60%+ of customers now add batteries, turning their homes into mini power plants that keep the lights on when the grid goes down.
What’s the secret? Productization. Jessica argues that the industry has been selling kilowatt hours when it should be selling comfort, convenience, and control. Sunrun is proving that when you remove friction, make financing a no-brainer, and give customers a “Pizza Tracker” for their solar installations, adoption skyrockets.
In this episode, we dig into why clean energy isn’t scaling fast enough, what the industry gets wrong, and how Sunrun is changing the game. If you want to know how to move clean energy from “maybe someday” to “why didn’t I do this sooner?”—this one’s for you.
What is Supercool?
Low-carbon innovations are scaling. But innovation alone doesn't win markets. Adoption does. Each week, climate entrepreneur Josh Dorfman talks with the founders, CEOs, and executives who win customers, grow revenue, and capture market share—by making their low-carbon solutions the industry’s preferred choice. Without adoption, the clean energy transition falters. With adoption, we build the low-carbon future. Supercool reveals how we get there.