Off the Record with Aram

Mike Williams, the CEO of a marketing agency Jetstream Digital stops by to chat about why you need to do marketing before building a product, finding your customers, founder’s mental health.

Show Notes

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Highlights: 
  • Why you need to start marketing before you build a product
  • At what point do you abandon opportunities? How do you find traction?
  • How to not get destroyed by your business mentally

About Mike

Mike is the CEO and Co-founder of Jetstream and a Facilitator of the Alacrity Academy Digital Marketing Bootcamp. In his current role, Mike works to help companies grow through scalable digital marketing strategies and initiatives and help develop up-and-coming leaders in the digital marketing ecosystem.

Prior to Jetstream and Alacrity Canada Mike has worked in Digital Marketing for the past 18 years. During that time he has Co-founded several companies.

What is Off the Record with Aram?

Made by entrepreneurs for entrepreneurs. Off the Record is about the journey. It’s about fears, doubts, wins, and devastating losses. It’s about how people kept going no matter what to build their businesses, raise cash and hire the team.
Here battle-tested CEOs and VCs share how they jumped out of the airplane and tried to assemble it on the way down.
I hope you like it.

- Aram, CEO @ Crowdlinker.