Founder Views - SaaS, Business, and Beyond

I’m speaking with Colin Nederkoorn, CEO and co-founder of customer.io. Colin was an absolute pleasure to speak with. He built customer.io in 2012 with his co-founder John, and have been exploding ever since.

For those who don’t know, customer.io is a SaaS company that gives companies one place to manage all of their their emails, push notifications, SMS’s and other messages that come from their product to their customers.

Customer.io is now doing over $10M in annual recurring revenue, they’re fully remote, and have a team of over 50 employees worldwide.

We’re talking about how customer.io maintains a positive company culture while being remote and distributed, how they’re maintaining their steady and consistent growth, how their product team has evolved over the years, and much much more.

I had a great time speaking with Colin, so much that we lost track of time so had to cut it a little but short at the end. But nonetheless, a ton of great value in this episode, I hope you enjoy!

Show Notes

I’m speaking with Colin Nederkoorn, CEO and co-founder of customer.io. Colin was an absolute pleasure to speak with. He built customer.io in 2012 with his co-founder John, and have been exploding ever since.

For those who don’t know, customer.io is a SaaS company that gives companies one place to manage all of their their emails, push notifications, SMS’s and other messages that come from their product  to their customers.

Customer.io is now doing over $10M in annual recurring revenue, they’re fully remote, and have a team of over 50 employees worldwide.

We’re talking about how customer.io maintains a positive company culture while being remote and distributed, how they’re maintaining their steady and consistent growth, how their product team has evolved over the years, and much much more.

I had a great time speaking with Colin, so much that we lost track of time so had to cut it a little but short at the end. But nonetheless, a ton of great value in this episode, I hope you enjoy!

PS. Thank you to my friends at Humi for sponsoring this episode. For everything Payroll, Benefits & HR, Humi has you covered. I got my listeners 30% off their subscription. Sign up here to claim the promo, you won't regret it!

Creators and Guests

Guest
Colin Nederkoorn
Founder & CEO at @customerio (he / him)

What is Founder Views - SaaS, Business, and Beyond?

Founder Views is a podcast for SaaS builders who want real conversations, not recycled playbooks.

Hosted by Kosta Panagoulias, a 2x SaaS founder, the show features in-the-trenches conversations with SaaS CEOs, operators, and experts. Each episode digs into the decisions, strategies, wins, and struggles that shape real companies - practical insights from people actively building, not theorizing.

While the core focus is SaaS growth, leadership, and execution, the podcast also leaves room for broader discussions that help founders think better - whether that’s economics, technology, markets, or other big-picture business topics.

If you want raw, easy-to-follow conversations with people who've actually built something, you’ll feel right at home.