Brands That Podcast

If your company is thinking about starting a podcast, don't box yourself in too early. Don't say "we need to create a storytelling podcast" or "we need to create an interview style show." Instead, decide who your audience is; what would be the most valuable content for them (what would educate, entertain, inform, help, solve pains for them), and THEN decide the best format. And if you can, do it in a way that keeps them coming back.

Show Notes

If your company is thinking about starting a podcast, don't box yourself in too early. Don't say "we need to create a storytelling podcast" or "we need to create an interview style show." Instead, decide who your audience is; what would be the most valuable content for them (what would educate, entertain, inform, help, solve pains for them), and THEN decide the best format. And if you can, do it in a way that keeps them coming back.

What is Brands That Podcast?

Brands That Podcast is the only podcast in the world sharing case studies, interviews, and stories of how companies are using podcasting (in all of its forms) to grow.

If you’re a Founder, CEO, CMO, or VP of Marketing of a brand looking to grow, or you run marketing, PR, or internal communications for those brands...this podcast is your secret weapon.

We’ll be showing you how to leverage podcast advertising, branded podcast production, podcast guest appearances, and private podcasts (for your internal teams).

Audio is the next platform of consumer attention, and it’s still extremely early days. Your brand has a once-in-a-lifetime opportunity right now to jump into this channel, and we’ll show you how to do it.