The BetterCulture Podcast

In this episode of the BetterCulture Podcast, Brett and his brother, Blake Hoogeveen, have a conversation focused on the complexities of employee engagement surveys and the surprising ways organizations can either boost or damage their culture through the survey process. Their discussion explores why seemingly simple tools like engagement surveys often fail to produce actionable insights and how bad questions, poor communication, low trust, and weak follow-through can erode employee trust and morale. Listeners will learn best practices for designing effective surveys, the importance of using normative data, and how critical it is to follow up on survey results with clear communication and concrete action plans. This episode also unpacks common mistakes organizations make, the risks of DIY survey tools, and offers actionable steps for leveraging surveys to drive real cultural improvement. Whether you’re an HR leader, a culture driver or a business owner, this episode provides expert advice to ensure your next survey strengthens—not weakens—your workplace culture.

What is The BetterCulture Podcast?

Welcome to the BetterCulture Podcast, where we make the clear connection between better culture and better business. This podcast is for leaders seeking to build stronger teams, grow thriving companies, and actually enjoy their leadership role along the way. Join host Brett Hoogeveen—BetterCulture co-founder and Certified Speaking Professional—every other Tuesday for insights that make the world a better place to work.

Ready to kick off your company's journey toward a better culture? Schedule a free 15-minute culture call with Brett today here:
https://betterculture.com/freecall/

For an extensive library of free BetterCulture leadership and culture-building resources, visit https://betterculture.com/insights/

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