What do AI and SEO have in common? A lot.
Tom Winter dives deep into the role of marketing in driving revenue, using AI for SEO and content, and the significance of pricing in marketing.
I learned a lot from Tom and think you will too.
In our conversation, Tom touches on how:
- Marketing should drive revenue and have a measurable impact on the company's goals.
- Embracing failure and learning from mistakes is essential for growth and improvement.
- Pricing plays a significant role in marketing and should encourage value and usage rather than limiting it.
- To work effectively with AI, think about how you can add value and treat AI as a teammate.
- Sharing knowledge and secrets can bring greater value and opportunities.
Chapters
00:00 // The Role of Marketing in Driving Revenue
03:10 // Defining Metrics and Goals in Marketing
05:45 // Embracing Failure and Learning from Mistakes
08:19 // The Importance of Pricing in Marketing
12:59 // The Future of SEO and Search
20:36 // The Marriage of AI and SEO
25:24 // Using AI as a Co-Writer
28:58 // The Implications of AI in Marketing
36:13 // The Future of Voice Search
38:58 // Leveraging AI in SEO
39:52 // Optimizing SEO and Website Content
42:46 // Using AI as a Search Engine
45:17 // Adding Value with AI
46:34 // Treating AI as a Teammate
47:23 // The Importance of Context
48:01 // The Value of Sharing
51:01 // Understanding People and Emotions
53:04 // The Joy of Learning
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// Disclaimer //
Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
What is On Marketing?
What is marketing?
Have you ever had that thought before? No? Well, I have. Quite a bit, weirdly.
Oh, hey there, I'm Jordan 👋. I'm a man from Wisconsin on a Frodo-like journey to discover what marketing is. Like, really is.
Not the fluff. Or the hype tactics. The real stuff.
Strategy. Processes. First principles. The things that ACTUALLY help a company grow and win.
Everything I wish I had learned when I started five years ago. I hope to shorten that learning curve for you.
Some questions I explore on this show with my guests:
- What is the job marketing should get done in a company?
- What is one of your strongest held beliefs about marketing?
- What is something you believe that few other marketers believe?
This podcast is for me to learn from some of the best thinkers on this planet, and hopefully, you can pick up some wisdom too.
Join me on this journey to learn.