In this episode of the Thriving Through Podcast, AJ Riedel sits down with Ebbi Nicole Young, an Authority and Visibility Consultant, to discuss how leaders and founders can broadcast their skills to build a consistent pipeline.
Ebbi shares her journey from a journalist and event planner to a digital strategist, explaining how she pivoted her business during shifts in the economy. She breaks down the "paradox of modern marketing" why having more tools can actually make it harder to stand out—and how to cut through the noise using strategic storytelling and "activated" networking.
🎯 What You’ll Learn:
The Definition of Thriving: Why success isn't just about work, but about finding joy and "touching grass."
The Pivot Strategy: How to transition from a generalist to an authority-focused consultant for leaders and founders.
Activated Networking: A deep dive into Ebbi's "journalist approach" to networking—how to research guest lists and choose the right rooms to ensure your ideal clients are present.
Storytelling as a Bridge: Why stories remain the most powerful tool for connection in a transactional digital world.
The LinkedIn Gap: Leveraging the fact that less than 5% of users actually post content to build your authority.
đź”— Connect with Ebbi Young: https://www.linkedin.com/in/ebbinicole/
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#Consulting #PersonalBranding #Storytelling #NetworkingStrategy #Visibility #AuthorityBuilding #ThrivingThrough #DigitalMarketing2026