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In today's episode of Revenue Reimagined, we're joined by Randi Deckard, SVP of Client Engagement at Besler. Randi Deckard, SVP of Client Engagement at Bessler and a go-to-market leader, highlights the importance of advocating for clients while also driving impact and living up to the company's brand promise. She defines her role as being responsible for the customer ecosystem, including marketing, sales, and customer success, to generate revenue. She sees herself as an evangelist, acting as...
Show Notes
In today's episode of Revenue Reimagined, we're joined by Randi Deckard, SVP of Client Engagement at Besler.
Randi Deckard, SVP of Client Engagement at Bessler and a go-to-market leader, highlights the importance of advocating for clients while also driving impact and living up to the company's brand promise. She defines her role as being responsible for the customer ecosystem, including marketing, sales, and customer success, to generate revenue. She sees herself as an evangelist, acting as a brand ambassador and customer advocate, collaborating cross-functionally to achieve the company's goals.
During today's show, Randi shares her secrets on:
- Impactful Brand "Evangelism"
- Why YOU should talk to your customers regularly
- The importance of customer feedback for any business
Any founder, entrepreneur, or business leader can steal the lessons Randi shares in this episode and use them for their own success.
Follow Randi - https://www.linkedin.com/in/randisuedeckard/
PS - huge shout out to Sendoso for sponsoring our show.
We could not do this without you.
See how Sendoso can help increase pipeline, ROI and customer retention.
Randi Deckard, SVP of Client Engagement at Bessler and a go-to-market leader, highlights the importance of advocating for clients while also driving impact and living up to the company's brand promise. She defines her role as being responsible for the customer ecosystem, including marketing, sales, and customer success, to generate revenue. She sees herself as an evangelist, acting as a brand ambassador and customer advocate, collaborating cross-functionally to achieve the company's goals.
During today's show, Randi shares her secrets on:
- Impactful Brand "Evangelism"
- Why YOU should talk to your customers regularly
- The importance of customer feedback for any business
Any founder, entrepreneur, or business leader can steal the lessons Randi shares in this episode and use them for their own success.
Follow Randi - https://www.linkedin.com/in/randisuedeckard/
PS - huge shout out to Sendoso for sponsoring our show.
We could not do this without you.
See how Sendoso can help increase pipeline, ROI and customer retention.
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Creators and Guests
What is GTM Uncensored™?
Most GTM content covers the same ground. GTM Uncensored finds the operators actually in the seat and digs into what's true in today's GTM, not what sounds good.
Every guest is currently building a company, leading a revenue team, or running a GTM function inside a real business. During the show, Adam and Dale push the envelope until the real story comes out.
The show goes where most content won't: The motions that determine whether a company stays in business, or goes under.
GTM Uncensored is built for B2B revenue leaders at $5M–$100M ARR who are accountable to a number and need a real-world playbook, not philosophy.
Every episode ends with a Monday Morning Move. One specific action you can take this week, and a series of Uncensored Questions where listeners get unfiltered answers from people who've actually been there.
What we cover: Pipeline & GTM motion, post-sale architecture, CS & retention, NRR/GRR mechanics, RevOps, AI in the revenue org, executive branding, and more.
Your hosts: Adam Jay and Dale Zwizinski are co-founders of Revenue Reimagined. They didn't build a consulting firm. They flipped the fractional CRO model because strategy without execution doesn't move the needle. The questions they ask on air are the same ones they're solving inside real companies right now.
GTM Uncensored is the GTM conversations nobody else is having.