Jessa Barnes, Director of Brand Strategy for R/West, on How Allowing for Younger and Diverse Opinions Gave Rise to Her Marketing Moment

Jessa Barnes, Director of Brand Strategy for R/West, joins host John Nee, President of Act 1 Partners, on the latest episode of Your Marketing Moment. Jessa speaks to the importance of giving younger employees a voice when making important strategic decisions for a company. She shares how her marketing moment occurred early in her career when as a young professional she had a seat at the table during important strategy meetings. Her contributions to the strategic plan helped to turn the company around and set it on a massive growth trajectory for the next several years. Jessa emphasizes how it's critical that company culture and leadership allow for the input and opinions of employees from multiple generations and backgrounds.

What is Your Marketing Moment?

Your Marketing Moment is a podcast for people seeking information and inspiration on how a single marketing moment served as the turning point in someone's business or career.

John Nee, President of Act 1 Partners, interviews the people who benefited from a marketing moment to learn what it meant for their business and what they did to make it happen. Short, focused, and highlighting a single event, this podcast is just a few moments of your day to learn from the marketing moment of someone else.