The Inputs Required to Create a Content Strategy

Great content requires great context. In this episode, Jimmy and Jan talk about the inputs needed to paint that context. At the very least, you need a deep understanding of:

* The customer
* The product
* The business model
* The industry
* The competition
* The literature

Once you have this information, you can create a strategy that suits the company's business needs.

What is The Animalz Content Marketing Podcast?

In-the-trenches content marketing advice from the world's best content marketing agency. Hosted by Ty Magnin, CEO, and Tim Metz, Director of Marketing and Innovation.