The Digital Handshake

Dr. Daniel Kaufman shares his approach to creating authentic, engaging social media content through patient experiences, surgical education, and behind-the-scenes moments.
From showing patients what happens during surgery to giving them photos they can share with friends and family, Dr. Kaufman explains why authenticity, patient relationships, and word-of-mouth can be some of the most powerful tools for growing a plastic surgery practice online.

What is The Digital Handshake?

How to take control of your digital identity and turn it into your most powerful marketing asset. Most entrepreneurs know their online presence matters, but few know how to truly leverage it. The Digital Handshake is the official podcast of MediaPSC, where we explore how to optimize your digital identity, build trust at scale, and make every impression count.