GTM Uncensored™

Is your fast-growing e-commerce brand secretly going broke? In this episode of Bridge the Gap, we sit down with Nate Littlewood, fractional CFO and founder of Future Ready CFO, to discuss the complex cash flow mechanics of running a physical goods business. Beyond the cash conversion cycle, Nate shares his masterclass on reading a founder's stress levels through their balance sheet, the silent killers of over-ordering inventory, and the exact margins you need to hit to keep your engine ...

Show Notes

Is your fast-growing e-commerce brand secretly going broke?
In this episode of Bridge the Gap, we sit down with Nate Littlewood, fractional CFO and founder of Future Ready CFO, to discuss the complex cash flow mechanics of running a physical goods business. 
Beyond the cash conversion cycle, Nate shares his masterclass on reading a founder's stress levels through their balance sheet, the silent killers of over-ordering inventory, and the exact margins you need to hit to keep your engine running.

Key Highlights
✓ Why founders experience cognitive dissonance and ignore their bleeding finances 
✓ The exact reason fast-growing consumer goods brands can literally "grow broke" 
✓ How a long cash conversion cycle traps your capital and suffocates business growth 
✓ Why over-ordering inventory to avoid stock-outs is a silent killer for profit margins 
✓ The specific metric that reveals exactly how stressed a founder is about their cash flow 
✓ How to stop relying purely on gut instinct and use financial data as a strategic ally
If you feel like you are grinding harder than ever with nothing to show for it in the bank, this episode is for you.
Connect with Nate Littlewood: natelittlewood

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Creators and Guests

Host
Adam Jay
Co-founder & Managing Partner of Revenue Reimagined
Host
Dale Zwizinski
Managing Partner & Co-Founder of Revenue Reimagined

What is GTM Uncensored™?

Most GTM content covers the same ground. GTM Uncensored finds the operators actually in the seat and digs into what's true in today's GTM, not what sounds good.

Every guest is currently building a company, leading a revenue team, or running a GTM function inside a real business. During the show, Adam and Dale push the envelope until the real story comes out.

The show goes where most content won't: The motions that determine whether a company stays in business, or goes under.

GTM Uncensored is built for B2B revenue leaders at $5M–$100M ARR who are accountable to a number and need a real-world playbook, not philosophy.

Every episode ends with a Monday Morning Move. One specific action you can take this week, and a series of Uncensored Questions where listeners get unfiltered answers from people who've actually been there.

What we cover: Pipeline & GTM motion, post-sale architecture, CS & retention, NRR/GRR mechanics, RevOps, AI in the revenue org, executive branding, and more.

Your hosts: Adam Jay and Dale Zwizinski are co-founders of Revenue Reimagined. They didn't build a consulting firm. They flipped the fractional CRO model because strategy without execution doesn't move the needle. The questions they ask on air are the same ones they're solving inside real companies right now.

GTM Uncensored is the GTM conversations nobody else is having.