Not Another CEO Podcast

How do you build a brand that resonates deeply with millions of customers? In this episode of Not Another CEO Podcast, David Politis sits down with Nadia Boujarwah, Co-Founder and Former CEO of Dia&Co, to discuss her journey in revolutionizing plus-size fashion. 

Nadia shares the challenges of building an inclusive brand, navigating venture funding, and leading a mission-driven company through rapid growth and industry shifts. She also reflects on the power of community, hiring the right team, and the lessons she learned stepping down as CEO after a decade at the helm.
 
Takeaways:
  • The Power of a Co-Founder Relationship: Nadia emphasizes that choosing the right Co-Founder is one of the most critical decisions in a startup journey. She shares how this played a pivotal role in shaping Dia&Co and why equal economics from day one helped maintain a strong partnership.
  • Building a Business from the Ground Up: Before developing a scalable platform, Nadia and her Co-Founder personally shopped for thousands of customers to deeply understand their needs. She explains why doing things manually in the early days was key to creating a product-market fit.
  • Fundraising Challenges & Breakthroughs: Raising Dia&Co’s first million dollars took nearly a year, yet within 18 months, they secured over $100 million in funding. Nadia shares insights on what changed, how she navigated investor skepticism, and why the right investors can make all the difference.
  • Scaling from Startup to Major Brand: At its peak, Dia&Co hired 600 people in a single year. Nadia discusses the challenges of leading a fast-growing organization, maintaining company culture, and evolving her leadership style to keep up with the business’s rapid expansion.
  • The Role of Community in Brand Building: The Dia&Co customer base formed organic Facebook groups that grew into a passionate and engaged community. Nadia shares how customers turned into brand ambassadors, planned meetups, and even got tattoos to represent the brand’s impact.
  • Navigating Major Business Shifts & the Pandemic: From industry-wide changes to the unpredictability of COVID-19, Nadia reflects on leading through uncertainty, making tough calls, and staying resilient in the face of evolving challenges.
  • Stepping Down as CEO & What’s Next: After a decade of building Dia&Co, Nadia made the difficult decision to transition out of the CEO role. She opens up about that process, how she adjusted to life post-CEO, and what she’s exploring next.


Quote of the Show:
  • “ There's a fundamental attribute of being an immigrant that you think that the locus of control in your life is inside of you” - Nadia Boujarwah

Links:

Ways to Tune In:

#NotAnotherCEO #BusinessSuccess #Dia&Co

Chapters:
00:00 Intro
01:40 What You’d Do Again As CEO
08:06 Starting Dia&Co: From Idea to Execution
14:38 Building a Community and Raising Funds
22:52 Navigating Investor Relationships
27:45 Transitioning Leadership at Dia&Co
33:29 Biggest Challenge Faced at Dia&Co
36:53 Growing Up in an Immigrant Family
41:02 The Value of an MBA
49:33 Future of AI in Apparel
52:07 Advice to Younger Self
55:47 Outro

Creators and Guests

Host
David Politis
Producer
Alex Fischer
Guest
Nadia Boujarwah

What is Not Another CEO Podcast?

Our mission is to bend the curve for Founders and CEOs.

At Not Another CEO, we know there’s no formula for running a business. Leadership is forged through unique journeys, real challenges, and hard lessons. Our exclusive content showcases unfiltered stories and practical guidance from those who’ve crawled through the trenches. Our platform offers the largest library of CEO insights and how-to guides, sourced directly from a diverse community of leaders.

Find our full video library, detailed playbooks, deep dives, and lessons learned on our Substack here ➡️ https://notanotherceo.substack.com/