There's more to Unacademy's U-turn than what meets the eye

Last month, Unacademy did something very unsusal. It introduced a new policy, restricting how much its educators can engage online.
Ever since, Unacademy has either suspended or sent show cause notices to at least 50-60 of its teachers.

But Unacademy relied on its teachers to bring in students. It wanted them to be popular so it encouraged its teachers to work on methods to hack social media. It made them its sales force.

What made it make this U-turn and restrict the personal social media accounts of teachers? Many think the Karan Sangwan incident must've something to do with it but there is much more to it than what meets the eye.

Tune in.

Recommendation

Unacademy stifles tutors after giving them free rein

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

What is Daybreak?

Business news is complex and overwhelming. It doesn’t have to be. Every day of the week, from Monday to Friday, Daybreak tells one business story that’s significant, simple and powerful.

Hosted from The Ken’s newsroom by Snigdha Sharma and Rahel Philipose, Daybreak relies on years of original reporting and analysis by some of India’s most experienced and talented business journalists.