Subscribe
Share
Share
Embed
Matt Inglot--a successful marketing agency/consulting firm owner and the guy behind freelancetransformation.com--flipped his agencies model from needing lots of clients (and struggling)...
If you've ever felt like you were on a never-ending hamster wheel, you'll want to tune-in to this week's Unstoppable CEO Podcast episode...
Matt Inglot--a successful marketing agency/consulting firm owner and the guy behind freelancetransformation.com--flipped his agencies model from needing lots of clients (and struggling)...
To needing a small number (he calls it the 3-10 rule) to be profitable.
Matt shares his secrets to attracting clients consistently, AND why he turns away 80% of the prospects that contact his firm.
We talk about...
How to engineer small wins in your business (so you're not sucking wind waiting for a home run)...
Why it's harder to sell when you need a client (and how to quickly overcome it)...
How to assume the "surgeon's posture" when you're talking to a prospect...
And a whole lot more.
Listen now...
Timeline00:13 Steve introduces Matt Inglot
01:11 Matt begins by telling us how he started off in business really young when he realized there was a different way to earn a living.
03:51 Matt talks about how he needed to restructure his business to focus only on worthwhile clients. This focus has led him to the point where he turns down 90% of prospective clients in 3 mins.
8:10 Matt explains the situation that led him to restructure and the cuts he made to revamp the business.
12:52 In order to help other business not to make the same mistakes he did, Matt set up Freelance Transformations.
15:06 Matt explains his 3-10 rule. If you need more than 10 clients then there's probably something wrong with your business model.
17:36 Steve expands on the importance of consistency in business to gaining clients.
23:03 Matt says always stick to your prices, never bargain down.
Mentioned in this episode:The Authority Builder Podcast is the place to come if you are building a professional practice and want to be seen as the leader in your market. We interview the top experts throughout professional services and share insights to help you grow your firm and be positioned as the only choice the clients ever want.
“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”
― Calvin Coolidge, 30th President of the United States