123: Ian Landsman - Marketing and Positioning a New Tailwind CSS Product

In this episode, Adam gets some advice from Ian Landsman of Userscape on marketing and positioning a new Tailwind CSS components directory project he's working on with Steve Schoger.

Show Notes

Topics include:

• Building website templates vs. a UI kit
• Should the product be positioned as a UI library or an educational resource?
• One-time purchase pricing vs. subscription pricing vs. some combination of the two
• Why marketing features can sometimes be better than marketing benefits
• "Dribbble but with code"

Sponsors:

• Cloudinary, sign up and get 300,000 images/videos, 10GB of storage and 20GB of monthly bandwidth for free
• DigitalOcean, get your free $50 credit at do.co/fullstack

Links:

• Tailwind CSS
• Tweet previewing the Tailwind component directory
• Article on Sketch pricing model
• MegaMaker Club
• Thermostat, the NPS survey software Ian is working on

What is Full Stack Radio?

A podcast for developers interested in building great software products. Every episode, Adam Wathan is joined by a guest to talk about everything from product design and user experience to unit testing and system administration.