The Audio Programmer Podcast

What does it actually take to get your audio plugins up and selling? In this episode, Josh sits down with Tobias Madsen from Moonbase to talk about the business side of plugin development - the part most developers find harder than the code.

Tobias shares his journey from building plugin stores and licensing systems for companies like Yum Audio and Black Salt Audio, to turning all of that experience into Moonbase - a platform now powering over 200 audio software businesses. They cover the real challenges of selling plugins, what a modern business stack looks like for plugin developers, and where things are heading next.

Guest: Tobias Madsen (Moonbase - https://moonbase.sh)

More at theaudioprogrammer.com

Show Notes

What does it actually take to get your audio plugins up and selling? In this episode, Josh sits down with Tobias Madsen from Moonbase to talk about the business side of plugin development - the part most developers find harder than the code. Tobias shares his journey from building plugin stores and licensing systems for companies like Yum Audio and Black Salt Audio, to turning all of that experience into Moonbase - a platform now powering over 200 audio software businesses. They cover the real challenges of selling plugins, what a modern business stack looks like for plugin developers, and where things are heading next. Guest: Tobias Madsen (Moonbase - https://moonbase.sh) More at theaudioprogrammer.com

What is The Audio Programmer Podcast?

Real conversations with the engineers, entrepreneurs, and creators building the future of music technology. From VST development and DSP to AI in audio, game sound, and the business of plugins, we go deep on the craft, the code, and the careers that make it all happen. Whether you're writing your first JUCE project or running an audio software company, this is your inside track. Hosted by Joshua Hodge, Founder of The Audio Programmer.