Outsmart the Hustle

If your content isn’t clicking, it’s probably because you’re writing for everyone. In this direct and powerful episode of Outsmart the Hustle, Hannah McGinty delivers a dose of tough love about why broad, beige messaging won’t attract your dream clients. When you try to appeal to all, you connect with none. The antidote? Write for one person.

Hannah shares how narrowing your focus and getting hyper-specific in your content helps you create emotional, magnetic messaging that lands with the right people—and leads to aligned bookings.

Key Takeaways:
  • Why writing for everyone waters down your message
  • How to identify and speak to your dream client
  • The power of specificity and emotional storytelling
  • What it looks like to write content that actually converts
  • Why clarity is kindness (and beige is boring)
  • A mindset shift to help you niche down without fear
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Outsmart the Hustle helps creative entrepreneurs build brands that convert—through strategy, storytelling, and high-impact content

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What is Outsmart the Hustle?

Does your creative business struggle to bring in the right clientele and financial leverage, leaving you feeling stuck and frustrated? The Outsmart the Hustle podcast will show you how to turn hard work into smart work! I'm your host, Hannah McGinty, helping you focus on the high-impact moves that drive your business forward without the endless grind. Whether you've been running your business for 20 years or 20 minutes, I'm here to bring you clear, practical strategies from industry experts and successful entrepreneurs who know how to create a sustainable business. I've been running my creative video production business since 2019, where I primarily work in the wedding and event space. And since 2021, my business has continued to hit six figures in revenue. Now imagine that for yourself. What would it help you achieve in life if that meant your passion could turn into a consistent paycheck? Tune in each Tuesday for fresh insights, tools, and ideas to help you streamline, scale, and find freedom in your work—so you can build the business and life you truly want to live.