Cult Products

In this episode, Adam and Phil emphasize the need for a clear value proposition and the importance of generating leads before diving into product development. In this conversation, the hosts discuss the importance of leveraging personal networks and referrals in the early stages of a business. They emphasize the need to be strategic and organized in reaching out to contacts and maintaining relationships. The hosts also share their experiences with imposter syndrome and the transition from being an employee to a salesperson.


  • Generating leads is crucial for every business and should be part of product development.
  • A clear value proposition is essential in attracting customers and should be tested and refined.
  • The need for branding and websites varies depending on the business and its target audience.
  • Strategies and approaches may change as businesses learn and evolve. Leverage personal networks and referrals in the early stages of a business
  • Be strategic and organized in reaching out to contacts
  • Maintain relationships with clients and contacts
  • Overcome imposter syndrome and transition to a salesperson mindset
  • Use case studies and testimonials to generate leads and referrals

Creators & Guests

Host
Adam Yaya-Durrant
Co-founder of Yaya
Host
Phill Keaney-Bolland
Co-founder of Yaya
Producer
Alexandra Pointet
Producer of the Cult Products podcast

What is Cult Products?

Dive into the essentials of start-up success with Cult Products, hosted by Yaya's co-founders, Adam Yaya-Durrant and Phill Keaney-Bolland. This podcast delivers sharp insights on creating revolutionary products, radical branding, and attracting a loyal following of early adopters. Whether you're starting out or scaling up, each episode is packed with actionable advice and stories from those who've built successful businesses. Join Adam and Phill as they help you transform bold ideas into start-up success.