In this episode of the Top Floor Podcast, Darren Kanthal speaks with Rob Haddock, founder and CEO of S-5!, about his journey from steel construction to inventing industry-defining solutions for metal roofing. Rob shares how his love for innovation, combined with lessons learned from life’s twists and turns, led to creating over 180 patents and revolutionizing how things are mounted to metal roofs. They discuss his philosophy of aiming for excellence by learning from mistakes, staying focused on core competencies, and avoiding debt as a guiding principle. Rob’s insights highlight the intersection of persistence, creativity, and resilience in entrepreneurship. Learn more about S-5 at www.s-5.com.