On Path

Yoav is an e-commerce marketer at the global agency, Saatchi and Saatchi in New York. He works on Startup Pampers of Procter & Gamble. We chat about his career and life: discovering marketing, what he's learned in e-commerce, growing up in Switzerland, studying in Canada and Japan, his passion for dance, and much more.

Show Notes

Here are some relevant links from the conversation:
Show notes:
  • 2:06 - What got Yoav in to dancing
  • 3:06 - Lumi by Pampers
  • 5:03 - What got Yoav in to marketing
  • 8:41 - On setting KPIs
  • 12:33 - Reviews in ecommerce
  • 16:53 - Always treating your ecommerce store as a first iteration
  • 17:40 - The value of email marketing in ecommerce
  • 22:25 - HTML vs plain-text emails
  • 23:20 - Working with agencies
  • 26:31 - Resources to learn about ecommerce marketing
  • 29:15 - In-house vs freelancers/agencies
  • 32:54 - Trying new things
  • 34:28 - Yoav's time in Japan
  • 37:42 - Failures
  • 39:21 - People who influenced Yoav
  • 40:43 - Yoav's podcast recommendations
  • 42:00 - A perfect day for Yoav
  • 43:20 - Lessons Yoav has learned for himself
  • 45:28 - Links between dance and life
  • 47:45 - Hip hop and popping
  • 51:08 - Money or time to solve challenges
  • 53:44 - Kara & Nate Vlog

Thank you very much for listening! 

What is On Path ?

With the On Path podcast you'll hear the behind-the-scenes of what got professionals in the technology sector to where they are today. These are the career and life stories that aren't captured on a LinkedIn or web profile. The twists and turns. The inspirations and influences. Hosted by Vijay Viswanathan.