{ "version": "1.0.0", "segments": [ { "speaker": "Luna Logic", "startTime": "0.08", "endTime": "5.6", "body": "Ever open an email on your phone and it's just a mess? Like, images everywhere, text you can barely read." }, { "speaker": "Ben Binary", "startTime": "5.6", "endTime": "11.78", "body": "It happens all the time. It's why we're diving into HubSpot's new mobile optimized email features." }, { "speaker": "Luna Logic", "startTime": "11.84", "endTime": "12.285", "body": "Mhmm." }, { "speaker": "Ben Binary", "startTime": "12.525", "endTime": "15.905", "body": "Today, they're kind of a big deal for anyone who uses email marketing." }, { "speaker": "Luna Logic", "startTime": "16.125", "endTime": "23.985", "body": "No kidding. So for anyone who hasn't heard, HubSpot basically just handed us a bunch of tools to make our emails look amazing on any device." }, { "speaker": "Ben Binary", "startTime": "24.125", "endTime": "29.52", "body": "Exactly. And it's about time. More and more people are checking email on their phones these days." }, { "speaker": "Luna Logic", "startTime": "29.740002", "endTime": "36.8", "body": "True. And I feel like we've all gotten those emails that were clearly designed for a bigger screen, and it just makes you wanna close it immediately." }, { "speaker": "Ben Binary", "startTime": "37.255", "endTime": "43.815", "body": "Absolutely. You put all this effort into this beautiful email, and then poof, gone in a swipe Yeah. Because it's just too much work to read on a tiny screen." }, { "speaker": "Luna Logic", "startTime": "43.815", "endTime": "46.855", "body": "Exactly. Okay. So how's HubSpot changing the game here?" }, { "speaker": "Ben Binary", "startTime": "46.855", "endTime": "51.655", "body": "It's all about control. HubSpot's always had some mobile responsiveness. Right?" }, { "speaker": "Luna Logic", "startTime": "51.655", "endTime": "53.629997", "body": "Yeah. But it's been kind of basic." }, { "speaker": "Ben Binary", "startTime": "53.85", "endTime": "60.19", "body": "Exactly. This is different. We're talking about granular control over how every single element looks on different screen sizes." }, { "speaker": "Luna Logic", "startTime": "60.25", "endTime": "62.989998", "body": "Okay. So, like, what does that look like in action?" }, { "speaker": "Ben Binary", "startTime": "63.129997", "endTime": "73.515", "body": "Okay. Imagine you've got a really detailed pricing table in your email. Looks great on a desktop. Right? But on mobile, total information overload." }, { "speaker": "Luna Logic", "startTime": "73.655", "endTime": "74.455", "body": "Way too much." }, { "speaker": "Ben Binary", "startTime": "74.455", "endTime": "81.77", "body": "Now you can just hide that entire table for mobile users and replace it with a simple button that takes them to a mobile friendly pricing page." }, { "speaker": "Luna Logic", "startTime": "81.99", "endTime": "82.869995", "body": "Oh, that's smart." }, { "speaker": "Ben Binary", "startTime": "82.869995", "endTime": "85.27", "body": "Right. It's all about streamlining the experience" }, { "speaker": "Luna Logic", "startTime": "85.43", "endTime": "85.59", "body": "Yeah." }, { "speaker": "Ben Binary", "startTime": "85.75", "endTime": "88.549995", "body": "Making it easy for people to actually do something from their phones." }, { "speaker": "Luna Logic", "startTime": "88.549995", "endTime": "94.25", "body": "So it's not just about making things fit on the screen. It's about actually thinking about how people use their phones differently." }, { "speaker": "Ben Binary", "startTime": "94.47", "endTime": "99.805", "body": "100%. And it gets even better. Uh-huh. Remember that all devices button we used to have for layouts?" }, { "speaker": "Luna Logic", "startTime": "99.805", "endTime": "101.185", "body": "Yeah. Kinda limiting." }, { "speaker": "Ben Binary", "startTime": "101.244995", "endTime": "109.66499", "body": "Gone. Now you can adjust the layout for desktop and mobile separately. Three columns on desktop. Make it a single, easy to read column on mobile." }, { "speaker": "Luna Logic", "startTime": "109.725", "endTime": "110.865", "body": "No coding required." }, { "speaker": "Ben Binary", "startTime": "110.924995", "endTime": "112.86", "body": "Nope. HubSpot's doing the heavy lifting for you." }, { "speaker": "Luna Logic", "startTime": "112.86", "endTime": "117.02", "body": "That's awesome. But what about the design aspect, like fonts, colors, all that?" }, { "speaker": "Ben Binary", "startTime": "117.02", "endTime": "126.32", "body": "HubSpot's got you covered. You can tweak background colors, adjust font sizes for readability, even change the spacing between elements, all for specific devices." }, { "speaker": "Luna Logic", "startTime": "126.784996", "endTime": "133.44499", "body": "Wow. So I could have a really bold, eye catching design for desktops and then a cleaner, more minimal look for mobile." }, { "speaker": "Ben Binary", "startTime": "133.58499", "endTime": "138.565", "body": "You got it. This level of customization is amazing for optimizing the experience." }, { "speaker": "Luna Logic", "startTime": "138.705", "endTime": "143.48999", "body": "This all sounds almost too good to be true, so spill the beans. Who gets access to all this?" }, { "speaker": "Ben Binary", "startTime": "143.48999", "endTime": "148.06999", "body": "Right now, it's available for HubSpot users with marketing pro and marketing enterprise accounts." }, { "speaker": "Luna Logic", "startTime": "148.13", "endTime": "161.595", "body": "So if you're serious about leveling up your email game, those HubSpot plans might be worth a look. Think about it. You're no longer stuck with a one size fits all approach. Now you can tailor every aspect of your email, and that, my friends, is a game changer." }, { "speaker": "Ben Binary", "startTime": "162.13501", "endTime": "163.095", "body": "I couldn't agree more." }, { "speaker": "Luna Logic", "startTime": "163.095", "endTime": "171.84512", "body": "And that brings up a whole other question. How else can we use this technology to make the inbox a more personalized experience? Something to think about. Until next time. Happy emailing." } ] }