Architecture Social

Stephen Drew speaks with Tanisha Raffiuddin about Concept Culture, alternative careers in architecture, storytelling, online marketing, sustainability communications, brand growth and how architecture-trained people can apply their skills outside a standard practice path.

Show Notes

Alternative architecture careers become easier to explore when you stop treating architecture as one job title and start treating it as a transferable skill set.

Stephen Drew speaks with Tanisha Raffiuddin about Concept Culture, alternative careers in architecture, storytelling, online marketing, sustainability communications, brand growth and how architecture-trained people can apply their skills outside a standard practice path.

The conversation covers:

  • How architecture skills can transfer into communications and brand work
  • Why storytelling matters for built environment organisations
  • How sustainability can shape positioning and communication
  • What online marketing means for architecture-trained professionals
  • How to build evidence for an alternative career route

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đź“ť Read the full write-up, with the key takeaways:
https://architecturesocial.com/podcast/tanisha-raffiuddinence-concept-culture/

Architecture Social is where architects and designers find honest career advice, insight from practice, and live roles worth applying for:
https://architecturesocial.com/

The fastest way to get hired is to be better at the things practices actually ask for. Revit, Rhino, rendering, BIM, portfolio work. Our learning partner ArchAdemia is built by architects, for architects:
https://archademia.com/architecture-social/

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Chapters

  • 00:00 Introduction to Tanisha Raffiuddin and Concept Culture
  • 04:00 Alternative careers from architecture
  • 10:00 Storytelling, brand and communications
  • 16:00 Working across practice, journalism and sustainability
  • 23:00 Why online marketing matters in the built environment
  • 30:00 Tools, tips and creative process
  • 37:00 Sustainability organisations and communication strategy
  • 44:00 Women in Architecture, events and wider networks
  • 51:00 Turning architecture skills into a broader career
  • 56:00 Final advice for alternative paths

Creators and Guests

Host
Stephen Drew
Hello! I’m Stephen Drew, Founder of the Architecture Social—an online community and resource hub dedicated to helping professionals in Architecture, Design, Development, and Real Estate advance their careers. I’m here to connect you with insights, tools, and opportunities that lead to meaningful growth, whether you’re just starting out or ready to take that next big step.

What is Architecture Social?

It is hard to get a job in architecture. We exist to help you get there. Hosted by Stephen Drew, Architecture Social is the unfiltered guide to the UK Built Environment. We decode the realities of the industry, provide actionable cheat codes for your career, and bridge the communication gap between the drafting board and the boardroom.

Whether you are a Part I assistant trying to survive your first role, a Part III architect managing complex procurement, or a Practice Director fighting tight margins and adapting to the Building Safety Act, this podcast is your central node of intelligence. We strip away the aesthetic gatekeeping and toxic positivity to talk about the actual mechanics of the business.

Expect honest conversations about salary realities, portfolio strategies, hiring economics, and the true experiences of the people actively shaping the profession.

No fluff, just the reality of practice.