In today’s episode of eCommerce Uncovered, Matt Lady and Ari Murray (VP of Growth at Sharma Brands) discuss how to launch a product, either your first or your next, when, where and why. They go over how to improve upon your competitors' products, when to increase ad spend, her product or brand launch checklist and the analytics to look out for to have a successful launch. They dive into ways to get data/customer feedback, how to push different products or new winning products and things she hates about ecommerce websites. Lastly she gives her experience on how she helped launch Feastables by Mr Beast.
Show Notes
In today’s episode of eCommerce Uncovered, Matt Lady and Ari Murray (VP of Growth at Sharma Brands) discuss how to launch a product, either your first or your next, when, where and why. They go over how to improve upon your competitors' products, when to increase ad spend, her product or brand launch checklist and the analytics to look out for to have a successful launch. They dive into ways to get data/customer feedback, how to push different products or new winning products and things she hates about ecommerce websites. Lastly she gives her experience on how she helped launch Feastables by Mr Beast.
How to Launch a NEW Product in 2023
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What is eCommerce Uncovered?
Matt hosts enthusiastic guest operators to provide accessible actionable and relatable advice to bootstrapped founders & operators in the $0-25M range eCommerce & DTC. Learn how to grow your brand profitably across all areas: customer acquisition, financial management, product launches, customer retention, operations and more with expert guests who are actively in the trenches, not resting on their wins from years ago.