{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "– Intro to Aditya\r",
      "startTime": 0,
      "endTime": 267.21
    },
    {
      "title": "– Why communicating marketing’s impact is a challenge for many teams\r",
      "startTime": 267.21,
      "endTime": 423.21
    },
    {
      "title": "– The importance of using a common language when reporting to leadership\r",
      "startTime": 423.21,
      "endTime": 581.21
    },
    {
      "title": "– Breaking marketing metrics into four key buckets\r",
      "startTime": 581.21,
      "endTime": 776.21
    },
    {
      "title": "– How pipeline coverage connects marketing to revenue\r",
      "startTime": 776.21,
      "endTime": 925.21
    },
    {
      "title": "– Reporting on efficiency: CAC, cost per opportunity, and more\r",
      "startTime": 925.21,
      "endTime": 1120.21
    },
    {
      "title": "– The role of awareness metrics and how to contextualize them\r",
      "startTime": 1120.21,
      "endTime": 1358.88
    },
    {
      "title": "– How marketing and sales alignment can be measured effectively\r",
      "startTime": 1358.88,
      "endTime": 1507.88
    },
    {
      "title": "– The 7 core marketing metrics Aditya reports on regularly\r",
      "startTime": 1507.88,
      "endTime": 1730.88
    },
    {
      "title": "– How often should marketing be reporting metrics?\r",
      "startTime": 1730.88,
      "endTime": 1894.88
    },
    {
      "title": "– Dashboards, recurring meetings, and what execs actually care about\r",
      "startTime": 1894.88,
      "endTime": 2066.88
    },
    {
      "title": "– Advice for first-time marketing leaders on building reporting habits\r",
      "startTime": 2066.88,
      "endTime": 2200.88
    },
    {
      "title": "– Why clarity beats complexity when it comes to data\r",
      "startTime": 2200.88,
      "endTime": 2362.88
    },
    {
      "title": "– Final thoughts",
      "startTime": 2362.88,
      "endTime": 2582.23
    }
  ]
}