26. How to Start & Grow Your Own E-commerce Brand, featuring Janis Carmina, the eCommerce QueenBee

Today’s guest on Sugar Coated is ex-police officer and e-commerce expert, Janis Carmina - otherwise known as the ECommerce Queen Bee. In this practical learning session, Janis openly shares super-practical and actionable advice on how she researched and developed two 6-figure eCommerce brands on Amazon - which allowed her to continue to support her family when she was hurt on the job.

Show Notes

🌷Janis Carmina - member of the 400+ member She Leads Media online community - shares her expertise. 1:15
🦄 Ex-police officer, the ECommerce Queen Bee, creates 6 figures brands on Amazon.  2:32
🌞 Welcome to the Sugar Coated podcast, Janis. 4:33
💰 Using Amazon FBA and retail arbitrage as a side gig for earning money. 6:43
🤩 Janis discovered Private Label companies and started selling products under her own brand 7:02
🚓The fateful night on patrol when her career was finished. 9:57
🤓 Keys to selling on Amazon and exactly how to develop your brand. 12:52
🧜‍♀️ Right is authenticity sells these days. 15:10
🦄 No Straw Challenge and how Janis created a brand of environmentally friendly straws. 17:39
⚠️ Smart go-to-market advice: do not launch a product without doing your research first! 19:51
😻 If you don’t have a company yet established, it’s better to start as a sole proprietor then incorporate after you have some success. 29:36
📚 Question answered about Self Publishing on Amazon. 31:44
🤗If you want to scale, you can’t do it by yourself. You must hire the right help! 34:36
😓 Working too much ‘in the business’ instead of ‘on the business’ can lead to frustration and burnout, so you must watch out for this.  47:42
🤑 Don’t be mistaken:  There are many people who have money and time to purchase products and support the economy in these pandemic times. 55:26
👠 Join SLM online community at www.sheleadsmedia.com 
🎟️Tickets are available for She Leads Online conference bit.ly/SheLeads2020 

Connect with Janis:
Janis’ free bootcamp: https://www.ecommercequeenbee.com/home37012558
https://www.instagram.com/ecommercequeenbee/
https://www.youtube.com/c/ECommerceQueenBee/videos

Creators & Guests

Host

She Leads® Media

👩🏻‍⚖️ ⭐️ Adrienne Garland - She Leads® Podcast Network - 4 women X women ⭐️ 🎧 The She Leads Podcast Host| Leadership Conferences, Retreats #SheLeads #Women #entrepreneurs

What is The She Leads Podcast | Rewriting the Rules of Entrepreneurship?

No sugar-coating, no fluff - just real conversations that matter. The She Leads Podcast features raw, unfiltered stories from visionary women who see the future and who've been bold enough to break the mold and re-write the rules. Each episode amplifies diverse voices with powerful missions, giving women the platform they deserve while delivering actionable insights you won't find in business textbooks. Join host Adrienne Garland, MBA, Professor, Entrepreneur for the straight talk about entrepreneurship that other business podcasts are afraid to have.