The FMCG Marketing Daily | Quarter of branded baby foods in | Estée Lauder's Jo Malone turns to | 'Waste in the system': Why Georgia-Pacific

The FMCG Marketing Daily — August 22, 2026 In this episode: • A new analysis finding that over half of 224 branded infant foods breach UK sugar guidelines is a direct regulatory and reputational threat to FMCG brands competing in the baby food category. • Jo Malone's debut in Fortnite marks a significant moment for prestige beauty brands testing whether gaming environments can translate sensory, luxury brand equity into digital spaces. • Georgia-Pacific's senior digital media director is publicly pushing back on AI-powered media buying agents, arguing the online advertising ecosystem is too broken for autonomous tools to work effectively — a rare, named-brand FMCG dissent in a category rushing to automate. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.