This story was originally published on HackerNoon at:
https://hackernoon.com/customer-centric-marketing-and-revenue-management-looking-at-growth-beyond-arr.
ARR is not enough to measure SaaS growth.
Check more stories related to business at:
https://hackernoon.com/c/business.
You can also check exclusive content about
#marketing,
#branding,
#digital-marketing,
#business-growth,
#growth,
#startup-valuation,
#product-management,
#startups, and more.
This story was written by:
@pankajvnt. Learn more about this writer by checking
@pankajvnt's about page,
and for more stories, please visit
hackernoon.com.
ARR is not enough to measure SaaS growth. True success comes from customer-centric marketing, social proof, branding, and valuation, giving a complete view of long-term business health.