The Marketing Trench

The National Mortgage Insurance Corporation and Cultural Outreach released a report on next gen homebuyers. They are considered millennials between the ages of 25-39. This generation has been defined by entering the workforce around the crash of 2008 when the economy fell apart and now after a bit of recovery in the following years, the current pandemic is, again, causing financial stress for this generation.   We take a look at the insights of this report and how to market to the millennial buyers and successfully sell to this generation. Online marketing campaigns leveraging YouTube and Twitter as a way to build trust and credibility to help close the sale before your lead makes their first contact with you. We also take a look at why investing in your home  is the best way to save and build capital in your later years.   [3:47] Are millennials really that bad with money? [7:44] Next gen financial priorities [9:17] How are millennials saving [12:33] With so much consumer debt  can the next gen buy? [16:55] Next genès hurdles to home buyership [24:52] Where is this generation's attention? [34:57] Create content that will reach the market [38:11] Phone calls over email [40:15] how to close a Hale before meeting your lead [49:52] Your home is your best investment [55:02] The single woman buyer   Facebook: https://www.facebook.com/groups/marketingtrench Website: https://www.marketingtrench.fm/   Connect with Ricardo Bueno: Website: https://www.ricardobueno.com/ Instagram: https://www.instagram.com/ribeezie/ Twitter: https://twitter.com/ribeezie   Connect with Scott Schang:   Linkedin: https://www.linkedin.com/in/scottschang/ Facebook: https://www.facebook.com/scottschang Twitter: https://twitter.com/scottschang   Connect with Dustin Steeve:   Linkedin: https://www.linkedin.com/in/dustinsteeve/ Website: https://www.lighthouseescrow.com Instagram: https://www.instagram.com/dustinsteeve/

Show Notes

The National Mortgage Insurance Corporation and Cultural Outreach released a report on next gen homebuyers. They are considered millennials between the ages of 25-39. This generation has been defined by entering the workforce around the crash of 2008 when the economy fell apart and now after a bit of recovery in the following years, the current pandemic is, again, causing financial stress for this generation.

 

We take a look at the insights of this report and how to market to the millennial buyers and successfully sell to this generation. Online marketing campaigns leveraging YouTube and Twitter as a way to build trust and credibility to help close the sale before your lead makes their first contact with you. We also take a look at why investing in your home  is the best way to save and build capital in your later years.

 

[3:47] Are millennials really that bad with money?

[7:44] Next gen financial priorities

[9:17] How are millennials saving

[12:33] With so much consumer debt  can the next gen buy?

[16:55] Next genès hurdles to home buyership

[24:52] Where is this generation's attention?

[34:57] Create content that will reach the market

[38:11] Phone calls over email

[40:15] how to close a Hale before meeting your lead

[49:52] Your home is your best investment

[55:02] The single woman buyer

 

Facebook: https://www.facebook.com/groups/marketingtrench

Website: https://www.marketingtrench.fm/

 

Connect with Ricardo Bueno:

Website: https://www.ricardobueno.com/

Instagram: https://www.instagram.com/ribeezie/

Twitter: https://twitter.com/ribeezie

 

Connect with Scott Schang:

 

Linkedin: https://www.linkedin.com/in/scottschang/

Facebook: https://www.facebook.com/scottschang

Twitter: https://twitter.com/scottschang

 

Connect with Dustin Steeve:

 

Linkedin: https://www.linkedin.com/in/dustinsteeve/

Website: https://www.lighthouseescrow.com

Instagram: https://www.instagram.com/dustinsteeve/

What is The Marketing Trench?

This is a podcast for real professionals who know they need to do real work but want to do it more efficiently and effectively.

Join real estate experts, Ricardo Bueno (Marketing Technology Director, WEST), Dustin Steeve (CEO of Lighthouse Escrow), and Scott Schang (co-Owner of Buywise Mortgage & Founder of ‘FindMyWayHome.com’) as they share marketing strategies and tactics, straight from the trench.