The Billboard Mastery Podcast

There’s a way for advertisers to often cut their advertising costs by 50% or more on your billboard. It’s an incredibly powerful program that too few advertisers take advantage of. In this Billboard Mastery podcast we’re going to review the concept of “cooperative” (also known as “co-op”) advertising, where the manufacturers of goods cover a portion of the ad cost. This tool can make your sign more affordable and renewal more compelling.

Show Notes

There’s a way for advertisers to often cut their advertising costs by 50% or more on your billboard. It’s an incredibly powerful program that too few advertisers take advantage of. In this Billboard Mastery podcast we’re going to review the concept of “cooperative” (also known as “co-op”) advertising, where the manufacturers of goods cover a portion of the ad cost. This tool can make your sign more affordable and renewal more compelling.

What is The Billboard Mastery Podcast?

Welcome to the Billboard Mastery Podcast, where you will learn the correct way to identify, evaluate, negotiate, perform diligence on, select the construction type, build, rent the ad space and operate billboard signs. And now here is your host – the guy that built from scratch the largest privately-owned billboard company in Dallas/Ft. Worth – Frank Rolfe.