In this episode, we break down how we think about reporting on AI visibility, why we built Traqer around topic-level tracking instead of individual prompts, and what we actually do with the data once we have it. We walk through a real client example in the call center software space to show how this works in practice.
We cover why prompt volume data isn't what people think it is, why you can't bring an SEO mindset to AI tracking, why averaging across LLMs produces nonsense numbers, and how to turn visibility data into an actual action plan of what content to create and where to get mentioned.
The lessons apply regardless of which visibility tool you use.
What is The Grow and Convert Marketing Show?
We share our thoughts and ideas on how to grow a business.