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This episode with Brian Weiss of the faces of calm was one that you are going to want to listen to. We really go through and we highlight and review the five principles taught in the book, The go giver, which if you've not read that recently, this will whet your appetite. What a fabulous recipe for not only living a good life, but for living a big life. It's such such a great read. Brian really goes through and identifies the service that he's created for real estate agents to be able to live these five laws that help them not only have a good life but have a big life. You're going to love the episode.
Show Notes
Justin Stoddart
Super excited. Welcome back everybody to The Think Bigger Real Estate Show. I am your host Justin Stoddard. And I am thrilled and honored to have a conversation today at a time where there's a lot of uncertainty, where people are wanting more than ever to know how they can help how they can serve. I think that humanity's heart is on full display today. And you know, at this time, people wanting to give back in new and bigger, better ways. So just in case you're wondering why I'm recording this in March, I'm wearing a red tie. My company Old Republic title is celebrating social distancing spirit week. And so today is Christmas in March and I didn't have the ugly sweater that my friends had. So this is what I have to show for it. So anyway, excited to be here with you and more excited even to discuss today's topic. Bring today's guest who has actually created a template in the format to which real estate agents can live the five laws of the book, The Go Giver, written by Bob Berg, which is I know, it's a classic and a favorite from almost everybody that I talked to. So, anyway, that's we're going to get into today as we get by listening today, and very excited to be here with Brian Weiss. Brian, thanks for coming on the show today.
Brian Weiss
I appreciate you having me, Justin. Thanks a lot to privileged to be here.
Justin Stoddart
For those who don't know, Brian, excuse me, Brian is he has actually done some really cool things. He is the VP of Sales with view, blurred design group and partner with the faces of so what that specifically is we're going to get into more detail, but it really gives a good real estate effect. Why don't I do this? Brian, tell us just in a quick nutshell, what is the Faces Of, we'll then dive into the five principles of the go give her and maybe circle back on how this all ties together.
Brian Weiss
It was started, thank you. It was started by a real estate agent. His name Brad Abernathy back in 2015. It was inspired by the book, The Go Giver and the five laws of stratospheric success that are laid out in the book. And the reality is, as a real estate agent that depends on their local community for their livelihood, right? What can I do practically to serve my community in a meaningful way and garner the intention of an entire community as a way of creating a positive brand and building influence within the community. and so we've spent the last two years as a result of this project modeling out how to help coach, partner with a real estate agent and communities all over the country and show them how to do their very own faces of project and tell their community story and celebrate the people that live there and grow their sphere of influence in their community influence in the meantime, it's it's pretty special. It's a fun thing to be a part of for sure.
Justin Stoddart
I love it. If you're curious and can't watch the entire episode. Be sure to go to the Faces Of.com Is that right? Is it TheFacesOf.com
Unknown Speaker
TheFacesOf.com Yeah, that the is very important. If you go to just faces of, you'll find lots of different stuff.
Justin Stoddart
So be sure and go take a look at that. Now let's get into again, we're gonna circle back and give you more details on that again, but it's a systematic way for real estate agents to live the five laws of the go giver. So let's talk about what are those laws of the go giver? I think anybody who's read that book, loved it, it resonated with him. In fact, especially I think real estate agents, you know, the real estate agents with whom I get the good pleasure of working and serving really have a big heart if you ask them why did you get into this business? It most often is because I really like helping people I love helping people with the biggest buying decision of their life like I get a thrill I get this gratification out of helping people make real estate moves that have a big impact upon their, upon their wealth situation like it, they have the heart to want to go give it so I think this book probably resonated more with this industry that maybe with any other and I think you know these laws, you'll see why here if you haven't read the book or haven't read it in a while. So let's talk about law number one, Brian, the lot of value. The law of value says your true worth is determined by how much more you give in value than you take in payment. I love that. What are your thoughts on that?
Brian Weiss
Yeah, I couldn't agree more. You know, prior to leading the charge of Veugeler I did a lot of sales consulting for years. And this was the riddle that every sales leader was trying to solve for his team is how do we go out and understand what I think's fascinating about value Justin is we don't get to decide what's valuable for the person we're talking to. The value is determined by the person we're trying to help and serve. And so we've got to understand and ask questions and get to know and, and have a disposition to want to learn and serve to really understand how value can be delivered, right. But if we're able to deliver value in the recipient seemingly is getting more than what they're paying that exchange for that individual is it's a super positive experience, right? It, it leaves them wanting to refer and endorse that experience without which enables us to blossom as salespeople, right. And so you hear a lot of people in a lot of Facebook groups talk about they, they offer the best level of service. And I just always wonder, like, Who decides that? And so I would encourage everybody to explore, be curious and really understand what the value that's necessary and whatever environment you're in and whoever you're serving, how do they determine what value is and make sure that we're meeting and exceeding those expectations, not not our own, you know, our own expectations of what we think value is for them. But if we consistently deliver on that, that value proposition that value expectation, then we'll find opportunities to grow and flourish as a salesperson are everywhere.
Justin Stoddart
What a great way to put that right. We oftentimes have our own scoreboard but if we were to look at our customer scoreboard, how would we be rating, right? How would like how would we measure up based on on their metrics, not our made up metrics, right and hopefully the two are in alignment, you know that this lie to me again, is is powerful, because it's not. It's it's how much you give, right minus how much you take in payment. So in other words, it's the Delta that we're looking at, right? It's the it's the difference between what you give, and what you take in payment, that that determines your value. I just think there's so much power in that, that we all have to think because many times it's how much could I charge right or, and again, wise, long term thinking real estate agents don't think that way. But, but I would encourage you to consider, again, the amount that you take in commissions, how much more value are you providing to the client every time you close escrow? Right. And again, I think one thing that we got to keep in mind is that your value should not be only contained within the parameters of a transaction, right, that value is going to continue to extend for years and decades, and you'll likely get payment on future transactions. But again, I would encourage you as an agent, To think about the value that you bring long to be continuing to pour in long after the transaction is closed. And that will allow your value to go up, right, because you're not taking payment anymore, but you're only adding value. And as you implement systems that give value, it allows that to to, you know, to continue to happen. So let's go to point number two, the law of compensation, which says your income is determined by how many people you serve, and how well you serve them. I love that thought. Your thoughts, right?
Brian Weiss
Yeah. So right if if we were if we gave maximum value, and we had a single individual ecstatic about the service we provided, but we only gave it to one person. There are limitations as to how much money we can make for real estate perspective serving one individual right? So the real key is to figure out how to how to provide value to the masses, and how can I engage a large group of people and the larger that group of people is that I'm able to serve in a meaningful way and valuable way, then the larger the total revenue potential is for my business. Yeah. And so when you talk about processes and systems, and how do we manage and continually deliver, those things become very important because they enable us to have a sphere of influence that's bigger than 100, or 200, but potentially engaged thousands if we understand how to approach doing that. And if we can meaningfully engage thousands of people that see us and associate with our brand in a really positive way, then we have people talking about us and potentially helping us get more business. And so again, a really key aspect of the servant, kind of the Go Giver way is, how do I scale my value giving? And again, I would argue, you don't get to decide what value is you got to spend some work figuring out what people need from you and what they determined to be valuable. And then go give lots of that. But another critical point to the whole, the whole framework.
Justin Stoddart
No, I love that you brought up the term scale, because sometimes people think that if in order for them to serve people at a high level, you can't actually serve a lot of people like it's one to the other, and I've had an interesting experiences I've been mentored by Grant Cardone, and I look at the global reach his organization has, and that the value that he brings to an individual is is great. I would say that it's, it's greater than anybody else on planet Earth can provide, right? It's very good, super strong, don't get me wrong. Just the fact that he's found a way to scale and teach salespeople, entrepreneurs, how to be great at business. Again, I think there are other people out there that may do it just as good or even better than Grant right and no offense to Grant but the point is, he's just mastered scale, he just helps a lot more people than most of us can fathom. And I think anytime you're considering what your personal goal should be, right, and I love what you guys have done with the faces out because you've leveraged in the power of digital media. But I think if you're not utilizing this tool, during this time of, of social distancing, you're going to figure it out or you're going to be out of business right? With this opportunity that we have this, it's free other than our time and our effort and our courage is to is to take the value that we have and broadcast it to a larger audience. And, again, you guys have system I systematize. That in a fabulous way. I'm excited to talk more about that here in a minute.
Brian Weiss
So a big fan of Grant, I've read all his books, like you said, there are other people that maybe articulate the message in a more resonant way. He's he's kind of he's very much in your face, and the way he talks about things. But I when I was doing sales, consulting and sales training, I would go lead workshops 20 or 30 people, right. So I had to sell a ton of workshops to make money. Grant created this online platform, and he's he's speaking to everybody everywhere all across the world, and they're spending this monthly fee to have access. And that's a great example of scaling his value. And I think about musicians. And if you if through your music, you add value and you touch someone emotionally, and then you go and you obviously go play at Wembley Stadium and you're in front of 100,000 people like you figured out how to sell your value to Much larger audience. And so that was part of the premise behind the faces of is, if I'm so dependent on my 40,000 person community to have a meaningful life in real estate, how do I possibly engage all 40,000 of them in a way that I'm serving them and I'm adding them value. And that's the reason that this has been so profound and it's had such an impact on on marketing.
Justin Stoddart
Let's go to point number three, the law of influence your influence is determined by how abundantly you place other people's interests first. You know, Brian, this is an exodus experience for me because I forgotten how much I love this book. Let me read that again. The law of influence: your influence is determined by how abundantly you place other people's interests first, talk to us about that.
Brian Weiss
Well, for me, influence is about becoming a magnet, right? Like drawing people into your energy, your selfless behavior, like through your actions, right. I believe people observe other people's actions and behavior and Less than a bit to the words they use, but they really want to see behaviorally. How do you how do you, you know, how do you live. And so if we wind up with a high level of frequency, we can demonstrate that we're a servant that's interested in helping others. We don't have any expectation of anything in return, our desire is to go serve the population. And that doesn't have to be for us in real estate. It's a community but it could be an industry. I love the idea of starting groups on LinkedIn that are industry, focused and being a thought leader and providing content and serving that industry with great ideas and, and becoming an influencer in that way. And again, it's through the quality of your behavior of your actions, that people make the decision to want to learn and be a part of what you're doing. And that is it. For me personally, that's influence, right? If I have a large group of people that think of me in a positive way, and perhaps as an advisor or someone that they look to for information or guidance, then I think I'm doing things well, and I can only do that by demonstrating my desire to help without any want for anything in return, right? And so how do we ramp up our frequency to serve others and serve others in massive scale? And it can get to be overwhelming when you think about it that way.
Justin Stoddart
Now, it's interesting this concept of influencer being an influencer. And I would say a lot of it like the social media influencers. I don't know that I would define them the same way that Bob Berg defines influence here. Right. He says your influence is determined by how abundantly you place other people's interests first. And you look at a lot of the influences, if you will, it's very self serving, right? It's very vain. It's very Look at me, look at me. There are others out there that I think that do it set like, very, very well. Right. And they really have grown a massive amount of influence because of how much they serve other people.
Brian Weiss
with Gary Vaynerchuk.
Justin Stoddart
Yeah, Gary Vee.
Brian Weiss
Yeah, totally. He's the guy that comes to mind that tells you to your face, like I want to help. I want to serve everything I say is to give you advice based on what I've learned, please listen and take this advice. Like, that's the example of, I mean he's got this tribe, this massive tribe of people of largely millennials that are that are just wanting life advice from a guy that they believe is sincere in his effort to help and I mean for me that's it. That's that's the definition of how to go out and do this scale.
Justin Stoddart
Gary Vee gives away a lot of free content as any. I don't know that I've ever purchased anything from Gary Vee other than a couple of his books. Yeah, but I've gotten a ton of value. Right? So he's been, you know, when it comes to law of compensation, and the law of influence Yeah, he's somebody you know, at the top of my list as well. Great. Great example and you know, your, your point on sincerity is a perfect segue into our next point, which is number four, the law of authenticity, which is: the most valuable gift you have to offer is yourself. What are your thoughts on the law of authenticity?
Brian Weiss
Well, I think I think personally, I'm 45 now Justin, like just being comfortable with who we are like we were born good enough. If we're going to truly be successful, we don't have to try to pretend to be someone else when we're in our sales environment, or we're with our customers. Like, just go be you and serve, and listen and be interested in other people's success. And that equation is enough. People, people, you'll find things that you align with, and there's a value exchange to have with virtually everybody. And you don't have to be Gary Vee to be meaningful and to do really great things. And so I think this is something that has resonated really strong with me, the last 4, 5, 6, 8 years is I've had kids and like, there's just be humble, understand, we all make mistakes, we all fail, and just just act move forward and try to serve and life becomes a pretty fun place to be. When when we can be comfortable, an authentic self and we're comfortable sharing that authentic self with others.
Justin Stoddart
So powerful. Brian, I love your words. I absolutely do. I think there's there's much wisdom in that. When you can get comfortable in your own skin and you can realize that I don't need to be somebody else like everyone else has already taken we've ever heard that line before. I'm the only one that's not taken and I'm just gonna be the very best version of myself. And when we stop trying to impress other people and start trying to serve other people, when we stop trying to get something from other people even if it's attention and adoration and start trying to see how can I give to have to add value to them? It does it it changes changes everything and I think it's interesting too because the talking about social media, digital media, the posts that people seem to like the most aren't the highly scripted you know, they aren't the like the highlight reel, it's oftentimes somebody to kind of mess it up. Somebody's just being super authentic of like, man, I really screwed up here. And here's, here's, here's how I'm going to, you know, work to be better. People are like, Oh my goodness, you're human, and oh my goodness. It gives everyone else permission to be themselves as well, right. And to make a mistake once in a while,
Brian Weiss
I think vulnerability is super powerful. Yeah, you can get comfortable accepting yourself for who you are admitting your mistakes. And just just with the idea, like continuous improvements, a big personal vibe of mine, I just want to wake up today and aspire to be a little bit better of the version that I was yesterday. And that could happen a lot of different areas and there a lot of different things that I think about. But then along the way, I just want to ask questions and get perspective and learn from others. And, and, you know, if we can just live that way, and it's kind of a judgment free way and just understand we're all trying to be this. And we can be authentic in the way that we do that. Like I said, For me personally, life is just so much easier live that way. It's been, it's been refreshing and yeah, it's an important part of the concept that I think people you know, have a tendency to struggle with at times.
Justin Stoddart
Yeah, for sure. Alright, let's go to law number 5: the law of receptivity. The key to effective giving is to stay in open to receiving your thoughts on that.
Brian Weiss
This is really important. Justin. I talked to people I've talked to probably close to 1000 real estate agents now as we spread this platform across the country and I have conversations all the time with people that are givers. And they talk about how sometimes that giving spirit has, you know, allowed them to be taken advantage of and they don't feel comfortable asking for help. For some for one person to give, somebody else has to receive, right so if we if we believe that giving and helping and serving others is the right way to do things, we also have to be open to people reciprocating that and giving to us and helping us and serving us and some people feel weird when when we get help from others. And, you know, I'm a giver, right? I don't I don't want someone to help me. I don't know. It's kind of I don't feel like I'm articulating the way I want to. But the reality is, for the act of giving to happen, somebody has to receive an as a giver, we have to realize that one of the outcomes of serving a ton of people is the law of reciprocity, which suggests they're going to want to repay the favor. It's a human condition. If somebody does something for me, I feel compelled to do something for them in return. It's just natural. And so when the community that you serve and you give to now wants to open its arms and open its doors and return the favor, we have to have our antennas up and be open to receive, like, that's a key part of the equation, which allows the world of abundance to happen. Abundance begins to create itself through the natural back and forth of giving and receiving. And so while we're giving, and we have this, this mindset that I gotta go serve, I don't expect anything. We have to be paying attention to opportunities to receive and grow as well. And again, it's kind of the bow around this whole package that becomes really important.
Justin Stoddart
It's interesting, the way you've put that in that if we don't receive, we prohibit somebody else from actually giving, right that's right. We're doing a service by by not getting help, right or and sometimes it's ego related like I don't need the help I got it. But even beyond that sometimes we think we're being selfless by declining by No, no, no, like I don't want to help it's right actually declining someone else the privilege and the opportunity of giving
Brian Weiss
Very well said super important point when somebody feels obligated to want to help. Part of our responsibility is to enable them to help because that's part of the world we want to create, right? We want to, we want to we want to give we want to reciprocate, giving and giving and getting obviously with our inherent desire to serve others but if we want them to live that same lifestyle we've got to be open to allowing them to give as well and again, so another personal philosophy rising tides raise all ships right if if we can help each other and raise the tide water then all of our boats are floating at a higher level. We're all more successful with So, yeah, it's fun in my little core group here in Atlanta, I've got some really cool guys that I that I really close to me and you know, we live this lifestyle every day we spend, we spend our time trying to figure out how we can help each other and we're all open to the idea of, of finding each other wins and it's it's just super fun. And again, that's how influence is created and the strength of the connection you have with other individuals is allowing them to to help.
Justin Stoddart
So if you have not yet read the book, The Go Giver, I would encourage you to think bigger real estate audience needs to read the book, The Go Giver, we've obviously done a little bit of justice in presenting the five laws. But I believe that this is the key to unlocking so many things for you both when it comes to business, not just quality of business, but quantity of business. We've talked about principles on both sides, right of the how well you serve people as well as how many people you serve. It really is a recipe for tremendous growth and I would I would also encourage that it's it's also a book for tremendous happiness, right? When you are a go getter, it's the whole world is like, who can I take something from whereas when it's a go giver? It changes and it's who can I go help? Right, who needs my help? And when we help we know that we receive. Talk to us a little bit more, Brian about The Faces Of, how does it work? I know I've been to websites, because it put together it's, it really marries together digital media, together with community growth and involvement. Give us kind of a little bit better description as to what people should be looking for, as they look into and go look at the faces of calm.
Brian Weiss
Well, as we've talked about, the whole premise was how do I engage my my local community, right? If you're in a major Metro like Atlanta, where I live, I live outside Atlanta. You couldn't you couldn't engage all of Atlanta you couldn't engage five or 6 million people. Not not in the way that we're trying to do it because we really want to create a real connection with an entire community? So we defined community is probably bigger than 20,000 people, but not bigger than 100,000 people. And there are lots of pockets around metro Atlanta that fit that mold. I live in Buford, Georgia. Right. Scott 37,000 people where this started Brad Abernathy is in Gainesville, Georgia. It's it's 40,000 people, right? So he said, as a real estate agent, who's more appropriate to tell the story of our community and highlight the story of our community through the people that live here than a real estate agent? We you know, we work with virtually everybody. And a community is so much more than a collection of school systems and town centers and parks and roads. It's it's really a collection of people and stories of people that make a community a special place. So he set out to tell the story of Gainesville, one smiling face at a time, built a website where he would go interview members of the community interesting stories that happened amongst the community, people that have contributed to the community in a positive way. He would sit down with them for a half an hour. He would take the results of that interview, put it on the website with a really nice smiling high rez picture of that person. And then he would leverage social media and he would share the story with everybody in Gainesville. You can boost a post today for $4 or $5. And make sure every single Facebook page in your local market season when he would promote the story of that individual, he would tag that person in it. And their entire network would see them being highlighted as part of a community project that's celebrating the positive things and the positive people that are part of that community. And when he started this project in October 2015, he was getting 500 people a month on his website, he had 100 social media followers, like his digital presence was relatively weak. And literally within a couple months, he was up to 4000 people a month on his site. He was adding 100 to 150 followers every month on social media just by sharing two stories a week to the local market. Right. So hey, I'm Brad Abernathy. I'm here with Justin today. Justin's been on our show. communities. He's run the local bakery for 17 years. He's contributed to a lot of nonprofits. He's heavily involved in the school systems, Justin's got an amazing story. And he's a really important part of what makes Gainesville Gainesville, and I want to share his story with you. Here's a picture of Justin on social media, click the link below and it takes you back to the website. And on the websites, like a blog site. It's just a collection of people and stories that are amongst us. And as Brad starts sharing these two a week, people started paying attention and lots of engagement happened on social media like Oh, I know, Justin, he's so well deserved. Remember that time Justin did this. And so you're sharing with an entire community right off, you know, not necessarily all 40,000 people, but a huge percentage of the population locally seeing this on Facebook, and they're seeing your network celebrate you for the good, you've done. And they're like, wow, this is really cool. This is a great project. What a great idea. I'm gonna like Brad's Facebook page, so I can see the next post that comes out this week. Right? And so fast forward four years now. He's done over 400 interviews. They're all on his website. He shared two a week, the website gets about 8000 monthly visitors. He's got almost 3000 Facebook followers on his business Facebook page. And his business has grown from 26 million a year in 2015, which had him as, he was the top producer in Gainesville with that number. He now has more than 43 million a year. And has done for the last four years. And this has become the only way he markets his projects. He's got high school interns involved in the project. He's been invited on multiple boards. Again, if we can serve a large group, we can do that at scale, and we're open to receiving the world the Law of Reciprocity suggests abundance will be created as a result. And that's exactly what's happened to Brad he's he's got an amazing real estate business. He spends all his time engaging the community. He's become the unofficial mayor of Gainesville. And so we have taken this project and basically packaged it up where for a couple hundred bucks a month, we can show a real estate agent how to do exactly what Brad did. We'll build a website will give you all of the resources, you need all of the back office support, you need to spend a couple hours a week out doing this in your community, and enable you to serve your community in a selfless way, which for us, impacts your community through our partner, but then enables our partner to become the unofficial mayor of their town and create a significant business for themselves. And so, and in our world, everybody wins. We're serving at scale community wide. Um, and it's meant to be in my position and to hear the stories that are coming out of markets all across, you know, your town USA is, it's pretty special. It's pretty crazy to think about what's possible through something like this.
Justin Stoddart
You know, Brian Buffini said that the realtor is the straw that stirs the drink. And I've always thought about that about just how influential a real estate agent can be. And I love how you guys have positioned it as it who else could could do a better job of telling the story of a community of someone that helps people get in and out of properties and connects those people afterwards to value for years and years, it's they really are a perfect almost going to journalist and historian right of, of that particular community. And what a way that you guys have gone in and really made that a systematic opportunity for people to implement that into their business. Absolutely love what you've done, I would encourage everybody here. If you haven't yet gone to the website, TheFacesOf.com go take a look at it. It is exclusive like you there will not be multiple real estate agents in one community doing this right they'll choose one and that person will moving forward be kind of the journalist or the historian or the you know, the person that gets to document like you said, the unofficial mayor of that particular community. Like this is such a powerful offering to the real estate community. Such a powerful offering to communities in general at a time when we're seeking for ways to connect. seeking for ways to add value and to live the laws of the go giver. This is this is a bar none probably the best idea I've seen and I absolutely love it and love what you guys have done. You know, my, my final question to you, Brian is gonna be this, you're a big thinker, right? You really are, you've done you've created something really, really special here. And I want to thank you for that. And I also want to kind of get into your mind a little bit of you being a big thinker. What is somebody like you do to continue to be a big thinker? To continue to expand your own possibilities? What does that look like for you?
Brian Weiss
I, for me, it's just seeking out like, again, I think curiosity is such an important part of, of the human condition. And so I allow my curiosity to take me down rabbit holes at times and, and just go see and experience things that maybe I didn't perceive to be valuable, or I just didn't know much about. And the more we are humble and curious and unwilling to fail, right, like I think a big part of this, and the reason that we're having success is it's pretty simple executing this with us. But a lot of people get an idea. And they start down the path of trying to validate that idea. And they have a setback or two and they quit. And so quitting oftentimes is detrimental to their their perception of themselves, right. And so I just, failure is not a word that really is a part of my vocabulary. Failure only happens when you stop trying. And so, man, I connect with people like you, learn, be curious, try to add value to others, serve. And through the growth of my network and my connections and my conversations with others, new ideas are inspired. And so when we get an idea like this one, we try to we try to flesh it out and try to maximize the benefit we can create across the community of people. And so I'm not sure that answered your question in in the best way. But, you know, Justin, I'm not going to stop trying, right. We're, that's just the way life is going to play out for me. I'm going to continue to get into things. I'm going to continue to as individual and every new experience expands the way I see the world and the filter with which I process information, and so I'm not going to predetermine those things, I'm just going to go continue to live the way I live without any expectation or anticipation of what's around the next corner.
Justin Stoddart
Awesome, man, I love it. Just the fact of what you guys have built live in these five laws, speaks speaks volumes, right that you have created something fantastic. And now you're scaling across the country, it really is a Thnk Bigger idea. One that is truly expanding the possibilities, not just for yourself, but for for countless other people, people that are consuming the content, people that are being interviewed in these communities and being highlighted to the agent who gets the opportunity to show up at his community, be top of mind in a very valuable way to his community. So kudos to you guys. Again, I love what you're doing. Keep up the great work, and if there's anything I can do to help you. Please let me know. And I'll just add this to the audience. Everybody that's listening in today. Be inspired by what Brian's doing here, right to take a look at what he's doing, but be inspired by it. And I would and that I would encourage you to get in, to move forward with this simple charge, which is GO THINK BIGGER. Brian, thank you so much for your contribution today. I look forward to staying in touch my friend,
Brian Weiss
I enjoyed meeting you and I appreciate the opportunity to be here and spend some time as well. Have a great rest of your day, man.
Justin Stoddart
Thanks, buddy. Stay safe out there. Alright, everybody take care. Yeah.
Super excited. Welcome back everybody to The Think Bigger Real Estate Show. I am your host Justin Stoddard. And I am thrilled and honored to have a conversation today at a time where there's a lot of uncertainty, where people are wanting more than ever to know how they can help how they can serve. I think that humanity's heart is on full display today. And you know, at this time, people wanting to give back in new and bigger, better ways. So just in case you're wondering why I'm recording this in March, I'm wearing a red tie. My company Old Republic title is celebrating social distancing spirit week. And so today is Christmas in March and I didn't have the ugly sweater that my friends had. So this is what I have to show for it. So anyway, excited to be here with you and more excited even to discuss today's topic. Bring today's guest who has actually created a template in the format to which real estate agents can live the five laws of the book, The Go Giver, written by Bob Berg, which is I know, it's a classic and a favorite from almost everybody that I talked to. So, anyway, that's we're going to get into today as we get by listening today, and very excited to be here with Brian Weiss. Brian, thanks for coming on the show today.
Brian Weiss
I appreciate you having me, Justin. Thanks a lot to privileged to be here.
Justin Stoddart
For those who don't know, Brian, excuse me, Brian is he has actually done some really cool things. He is the VP of Sales with view, blurred design group and partner with the faces of so what that specifically is we're going to get into more detail, but it really gives a good real estate effect. Why don't I do this? Brian, tell us just in a quick nutshell, what is the Faces Of, we'll then dive into the five principles of the go give her and maybe circle back on how this all ties together.
Brian Weiss
It was started, thank you. It was started by a real estate agent. His name Brad Abernathy back in 2015. It was inspired by the book, The Go Giver and the five laws of stratospheric success that are laid out in the book. And the reality is, as a real estate agent that depends on their local community for their livelihood, right? What can I do practically to serve my community in a meaningful way and garner the intention of an entire community as a way of creating a positive brand and building influence within the community. and so we've spent the last two years as a result of this project modeling out how to help coach, partner with a real estate agent and communities all over the country and show them how to do their very own faces of project and tell their community story and celebrate the people that live there and grow their sphere of influence in their community influence in the meantime, it's it's pretty special. It's a fun thing to be a part of for sure.
Justin Stoddart
I love it. If you're curious and can't watch the entire episode. Be sure to go to the Faces Of.com Is that right? Is it TheFacesOf.com
Unknown Speaker
TheFacesOf.com Yeah, that the is very important. If you go to just faces of, you'll find lots of different stuff.
Justin Stoddart
So be sure and go take a look at that. Now let's get into again, we're gonna circle back and give you more details on that again, but it's a systematic way for real estate agents to live the five laws of the go giver. So let's talk about what are those laws of the go giver? I think anybody who's read that book, loved it, it resonated with him. In fact, especially I think real estate agents, you know, the real estate agents with whom I get the good pleasure of working and serving really have a big heart if you ask them why did you get into this business? It most often is because I really like helping people I love helping people with the biggest buying decision of their life like I get a thrill I get this gratification out of helping people make real estate moves that have a big impact upon their, upon their wealth situation like it, they have the heart to want to go give it so I think this book probably resonated more with this industry that maybe with any other and I think you know these laws, you'll see why here if you haven't read the book or haven't read it in a while. So let's talk about law number one, Brian, the lot of value. The law of value says your true worth is determined by how much more you give in value than you take in payment. I love that. What are your thoughts on that?
Brian Weiss
Yeah, I couldn't agree more. You know, prior to leading the charge of Veugeler I did a lot of sales consulting for years. And this was the riddle that every sales leader was trying to solve for his team is how do we go out and understand what I think's fascinating about value Justin is we don't get to decide what's valuable for the person we're talking to. The value is determined by the person we're trying to help and serve. And so we've got to understand and ask questions and get to know and, and have a disposition to want to learn and serve to really understand how value can be delivered, right. But if we're able to deliver value in the recipient seemingly is getting more than what they're paying that exchange for that individual is it's a super positive experience, right? It, it leaves them wanting to refer and endorse that experience without which enables us to blossom as salespeople, right. And so you hear a lot of people in a lot of Facebook groups talk about they, they offer the best level of service. And I just always wonder, like, Who decides that? And so I would encourage everybody to explore, be curious and really understand what the value that's necessary and whatever environment you're in and whoever you're serving, how do they determine what value is and make sure that we're meeting and exceeding those expectations, not not our own, you know, our own expectations of what we think value is for them. But if we consistently deliver on that, that value proposition that value expectation, then we'll find opportunities to grow and flourish as a salesperson are everywhere.
Justin Stoddart
What a great way to put that right. We oftentimes have our own scoreboard but if we were to look at our customer scoreboard, how would we be rating, right? How would like how would we measure up based on on their metrics, not our made up metrics, right and hopefully the two are in alignment, you know that this lie to me again, is is powerful, because it's not. It's it's how much you give, right minus how much you take in payment. So in other words, it's the Delta that we're looking at, right? It's the it's the difference between what you give, and what you take in payment, that that determines your value. I just think there's so much power in that, that we all have to think because many times it's how much could I charge right or, and again, wise, long term thinking real estate agents don't think that way. But, but I would encourage you to consider, again, the amount that you take in commissions, how much more value are you providing to the client every time you close escrow? Right. And again, I think one thing that we got to keep in mind is that your value should not be only contained within the parameters of a transaction, right, that value is going to continue to extend for years and decades, and you'll likely get payment on future transactions. But again, I would encourage you as an agent, To think about the value that you bring long to be continuing to pour in long after the transaction is closed. And that will allow your value to go up, right, because you're not taking payment anymore, but you're only adding value. And as you implement systems that give value, it allows that to to, you know, to continue to happen. So let's go to point number two, the law of compensation, which says your income is determined by how many people you serve, and how well you serve them. I love that thought. Your thoughts, right?
Brian Weiss
Yeah. So right if if we were if we gave maximum value, and we had a single individual ecstatic about the service we provided, but we only gave it to one person. There are limitations as to how much money we can make for real estate perspective serving one individual right? So the real key is to figure out how to how to provide value to the masses, and how can I engage a large group of people and the larger that group of people is that I'm able to serve in a meaningful way and valuable way, then the larger the total revenue potential is for my business. Yeah. And so when you talk about processes and systems, and how do we manage and continually deliver, those things become very important because they enable us to have a sphere of influence that's bigger than 100, or 200, but potentially engaged thousands if we understand how to approach doing that. And if we can meaningfully engage thousands of people that see us and associate with our brand in a really positive way, then we have people talking about us and potentially helping us get more business. And so again, a really key aspect of the servant, kind of the Go Giver way is, how do I scale my value giving? And again, I would argue, you don't get to decide what value is you got to spend some work figuring out what people need from you and what they determined to be valuable. And then go give lots of that. But another critical point to the whole, the whole framework.
Justin Stoddart
No, I love that you brought up the term scale, because sometimes people think that if in order for them to serve people at a high level, you can't actually serve a lot of people like it's one to the other, and I've had an interesting experiences I've been mentored by Grant Cardone, and I look at the global reach his organization has, and that the value that he brings to an individual is is great. I would say that it's, it's greater than anybody else on planet Earth can provide, right? It's very good, super strong, don't get me wrong. Just the fact that he's found a way to scale and teach salespeople, entrepreneurs, how to be great at business. Again, I think there are other people out there that may do it just as good or even better than Grant right and no offense to Grant but the point is, he's just mastered scale, he just helps a lot more people than most of us can fathom. And I think anytime you're considering what your personal goal should be, right, and I love what you guys have done with the faces out because you've leveraged in the power of digital media. But I think if you're not utilizing this tool, during this time of, of social distancing, you're going to figure it out or you're going to be out of business right? With this opportunity that we have this, it's free other than our time and our effort and our courage is to is to take the value that we have and broadcast it to a larger audience. And, again, you guys have system I systematize. That in a fabulous way. I'm excited to talk more about that here in a minute.
Brian Weiss
So a big fan of Grant, I've read all his books, like you said, there are other people that maybe articulate the message in a more resonant way. He's he's kind of he's very much in your face, and the way he talks about things. But I when I was doing sales, consulting and sales training, I would go lead workshops 20 or 30 people, right. So I had to sell a ton of workshops to make money. Grant created this online platform, and he's he's speaking to everybody everywhere all across the world, and they're spending this monthly fee to have access. And that's a great example of scaling his value. And I think about musicians. And if you if through your music, you add value and you touch someone emotionally, and then you go and you obviously go play at Wembley Stadium and you're in front of 100,000 people like you figured out how to sell your value to Much larger audience. And so that was part of the premise behind the faces of is, if I'm so dependent on my 40,000 person community to have a meaningful life in real estate, how do I possibly engage all 40,000 of them in a way that I'm serving them and I'm adding them value. And that's the reason that this has been so profound and it's had such an impact on on marketing.
Justin Stoddart
Let's go to point number three, the law of influence your influence is determined by how abundantly you place other people's interests first. You know, Brian, this is an exodus experience for me because I forgotten how much I love this book. Let me read that again. The law of influence: your influence is determined by how abundantly you place other people's interests first, talk to us about that.
Brian Weiss
Well, for me, influence is about becoming a magnet, right? Like drawing people into your energy, your selfless behavior, like through your actions, right. I believe people observe other people's actions and behavior and Less than a bit to the words they use, but they really want to see behaviorally. How do you how do you, you know, how do you live. And so if we wind up with a high level of frequency, we can demonstrate that we're a servant that's interested in helping others. We don't have any expectation of anything in return, our desire is to go serve the population. And that doesn't have to be for us in real estate. It's a community but it could be an industry. I love the idea of starting groups on LinkedIn that are industry, focused and being a thought leader and providing content and serving that industry with great ideas and, and becoming an influencer in that way. And again, it's through the quality of your behavior of your actions, that people make the decision to want to learn and be a part of what you're doing. And that is it. For me personally, that's influence, right? If I have a large group of people that think of me in a positive way, and perhaps as an advisor or someone that they look to for information or guidance, then I think I'm doing things well, and I can only do that by demonstrating my desire to help without any want for anything in return, right? And so how do we ramp up our frequency to serve others and serve others in massive scale? And it can get to be overwhelming when you think about it that way.
Justin Stoddart
Now, it's interesting this concept of influencer being an influencer. And I would say a lot of it like the social media influencers. I don't know that I would define them the same way that Bob Berg defines influence here. Right. He says your influence is determined by how abundantly you place other people's interests first. And you look at a lot of the influences, if you will, it's very self serving, right? It's very vain. It's very Look at me, look at me. There are others out there that I think that do it set like, very, very well. Right. And they really have grown a massive amount of influence because of how much they serve other people.
Brian Weiss
with Gary Vaynerchuk.
Justin Stoddart
Yeah, Gary Vee.
Brian Weiss
Yeah, totally. He's the guy that comes to mind that tells you to your face, like I want to help. I want to serve everything I say is to give you advice based on what I've learned, please listen and take this advice. Like, that's the example of, I mean he's got this tribe, this massive tribe of people of largely millennials that are that are just wanting life advice from a guy that they believe is sincere in his effort to help and I mean for me that's it. That's that's the definition of how to go out and do this scale.
Justin Stoddart
Gary Vee gives away a lot of free content as any. I don't know that I've ever purchased anything from Gary Vee other than a couple of his books. Yeah, but I've gotten a ton of value. Right? So he's been, you know, when it comes to law of compensation, and the law of influence Yeah, he's somebody you know, at the top of my list as well. Great. Great example and you know, your, your point on sincerity is a perfect segue into our next point, which is number four, the law of authenticity, which is: the most valuable gift you have to offer is yourself. What are your thoughts on the law of authenticity?
Brian Weiss
Well, I think I think personally, I'm 45 now Justin, like just being comfortable with who we are like we were born good enough. If we're going to truly be successful, we don't have to try to pretend to be someone else when we're in our sales environment, or we're with our customers. Like, just go be you and serve, and listen and be interested in other people's success. And that equation is enough. People, people, you'll find things that you align with, and there's a value exchange to have with virtually everybody. And you don't have to be Gary Vee to be meaningful and to do really great things. And so I think this is something that has resonated really strong with me, the last 4, 5, 6, 8 years is I've had kids and like, there's just be humble, understand, we all make mistakes, we all fail, and just just act move forward and try to serve and life becomes a pretty fun place to be. When when we can be comfortable, an authentic self and we're comfortable sharing that authentic self with others.
Justin Stoddart
So powerful. Brian, I love your words. I absolutely do. I think there's there's much wisdom in that. When you can get comfortable in your own skin and you can realize that I don't need to be somebody else like everyone else has already taken we've ever heard that line before. I'm the only one that's not taken and I'm just gonna be the very best version of myself. And when we stop trying to impress other people and start trying to serve other people, when we stop trying to get something from other people even if it's attention and adoration and start trying to see how can I give to have to add value to them? It does it it changes changes everything and I think it's interesting too because the talking about social media, digital media, the posts that people seem to like the most aren't the highly scripted you know, they aren't the like the highlight reel, it's oftentimes somebody to kind of mess it up. Somebody's just being super authentic of like, man, I really screwed up here. And here's, here's, here's how I'm going to, you know, work to be better. People are like, Oh my goodness, you're human, and oh my goodness. It gives everyone else permission to be themselves as well, right. And to make a mistake once in a while,
Brian Weiss
I think vulnerability is super powerful. Yeah, you can get comfortable accepting yourself for who you are admitting your mistakes. And just just with the idea, like continuous improvements, a big personal vibe of mine, I just want to wake up today and aspire to be a little bit better of the version that I was yesterday. And that could happen a lot of different areas and there a lot of different things that I think about. But then along the way, I just want to ask questions and get perspective and learn from others. And, and, you know, if we can just live that way, and it's kind of a judgment free way and just understand we're all trying to be this. And we can be authentic in the way that we do that. Like I said, For me personally, life is just so much easier live that way. It's been, it's been refreshing and yeah, it's an important part of the concept that I think people you know, have a tendency to struggle with at times.
Justin Stoddart
Yeah, for sure. Alright, let's go to law number 5: the law of receptivity. The key to effective giving is to stay in open to receiving your thoughts on that.
Brian Weiss
This is really important. Justin. I talked to people I've talked to probably close to 1000 real estate agents now as we spread this platform across the country and I have conversations all the time with people that are givers. And they talk about how sometimes that giving spirit has, you know, allowed them to be taken advantage of and they don't feel comfortable asking for help. For some for one person to give, somebody else has to receive, right so if we if we believe that giving and helping and serving others is the right way to do things, we also have to be open to people reciprocating that and giving to us and helping us and serving us and some people feel weird when when we get help from others. And, you know, I'm a giver, right? I don't I don't want someone to help me. I don't know. It's kind of I don't feel like I'm articulating the way I want to. But the reality is, for the act of giving to happen, somebody has to receive an as a giver, we have to realize that one of the outcomes of serving a ton of people is the law of reciprocity, which suggests they're going to want to repay the favor. It's a human condition. If somebody does something for me, I feel compelled to do something for them in return. It's just natural. And so when the community that you serve and you give to now wants to open its arms and open its doors and return the favor, we have to have our antennas up and be open to receive, like, that's a key part of the equation, which allows the world of abundance to happen. Abundance begins to create itself through the natural back and forth of giving and receiving. And so while we're giving, and we have this, this mindset that I gotta go serve, I don't expect anything. We have to be paying attention to opportunities to receive and grow as well. And again, it's kind of the bow around this whole package that becomes really important.
Justin Stoddart
It's interesting, the way you've put that in that if we don't receive, we prohibit somebody else from actually giving, right that's right. We're doing a service by by not getting help, right or and sometimes it's ego related like I don't need the help I got it. But even beyond that sometimes we think we're being selfless by declining by No, no, no, like I don't want to help it's right actually declining someone else the privilege and the opportunity of giving
Brian Weiss
Very well said super important point when somebody feels obligated to want to help. Part of our responsibility is to enable them to help because that's part of the world we want to create, right? We want to, we want to we want to give we want to reciprocate, giving and giving and getting obviously with our inherent desire to serve others but if we want them to live that same lifestyle we've got to be open to allowing them to give as well and again, so another personal philosophy rising tides raise all ships right if if we can help each other and raise the tide water then all of our boats are floating at a higher level. We're all more successful with So, yeah, it's fun in my little core group here in Atlanta, I've got some really cool guys that I that I really close to me and you know, we live this lifestyle every day we spend, we spend our time trying to figure out how we can help each other and we're all open to the idea of, of finding each other wins and it's it's just super fun. And again, that's how influence is created and the strength of the connection you have with other individuals is allowing them to to help.
Justin Stoddart
So if you have not yet read the book, The Go Giver, I would encourage you to think bigger real estate audience needs to read the book, The Go Giver, we've obviously done a little bit of justice in presenting the five laws. But I believe that this is the key to unlocking so many things for you both when it comes to business, not just quality of business, but quantity of business. We've talked about principles on both sides, right of the how well you serve people as well as how many people you serve. It really is a recipe for tremendous growth and I would I would also encourage that it's it's also a book for tremendous happiness, right? When you are a go getter, it's the whole world is like, who can I take something from whereas when it's a go giver? It changes and it's who can I go help? Right, who needs my help? And when we help we know that we receive. Talk to us a little bit more, Brian about The Faces Of, how does it work? I know I've been to websites, because it put together it's, it really marries together digital media, together with community growth and involvement. Give us kind of a little bit better description as to what people should be looking for, as they look into and go look at the faces of calm.
Brian Weiss
Well, as we've talked about, the whole premise was how do I engage my my local community, right? If you're in a major Metro like Atlanta, where I live, I live outside Atlanta. You couldn't you couldn't engage all of Atlanta you couldn't engage five or 6 million people. Not not in the way that we're trying to do it because we really want to create a real connection with an entire community? So we defined community is probably bigger than 20,000 people, but not bigger than 100,000 people. And there are lots of pockets around metro Atlanta that fit that mold. I live in Buford, Georgia. Right. Scott 37,000 people where this started Brad Abernathy is in Gainesville, Georgia. It's it's 40,000 people, right? So he said, as a real estate agent, who's more appropriate to tell the story of our community and highlight the story of our community through the people that live here than a real estate agent? We you know, we work with virtually everybody. And a community is so much more than a collection of school systems and town centers and parks and roads. It's it's really a collection of people and stories of people that make a community a special place. So he set out to tell the story of Gainesville, one smiling face at a time, built a website where he would go interview members of the community interesting stories that happened amongst the community, people that have contributed to the community in a positive way. He would sit down with them for a half an hour. He would take the results of that interview, put it on the website with a really nice smiling high rez picture of that person. And then he would leverage social media and he would share the story with everybody in Gainesville. You can boost a post today for $4 or $5. And make sure every single Facebook page in your local market season when he would promote the story of that individual, he would tag that person in it. And their entire network would see them being highlighted as part of a community project that's celebrating the positive things and the positive people that are part of that community. And when he started this project in October 2015, he was getting 500 people a month on his website, he had 100 social media followers, like his digital presence was relatively weak. And literally within a couple months, he was up to 4000 people a month on his site. He was adding 100 to 150 followers every month on social media just by sharing two stories a week to the local market. Right. So hey, I'm Brad Abernathy. I'm here with Justin today. Justin's been on our show. communities. He's run the local bakery for 17 years. He's contributed to a lot of nonprofits. He's heavily involved in the school systems, Justin's got an amazing story. And he's a really important part of what makes Gainesville Gainesville, and I want to share his story with you. Here's a picture of Justin on social media, click the link below and it takes you back to the website. And on the websites, like a blog site. It's just a collection of people and stories that are amongst us. And as Brad starts sharing these two a week, people started paying attention and lots of engagement happened on social media like Oh, I know, Justin, he's so well deserved. Remember that time Justin did this. And so you're sharing with an entire community right off, you know, not necessarily all 40,000 people, but a huge percentage of the population locally seeing this on Facebook, and they're seeing your network celebrate you for the good, you've done. And they're like, wow, this is really cool. This is a great project. What a great idea. I'm gonna like Brad's Facebook page, so I can see the next post that comes out this week. Right? And so fast forward four years now. He's done over 400 interviews. They're all on his website. He shared two a week, the website gets about 8000 monthly visitors. He's got almost 3000 Facebook followers on his business Facebook page. And his business has grown from 26 million a year in 2015, which had him as, he was the top producer in Gainesville with that number. He now has more than 43 million a year. And has done for the last four years. And this has become the only way he markets his projects. He's got high school interns involved in the project. He's been invited on multiple boards. Again, if we can serve a large group, we can do that at scale, and we're open to receiving the world the Law of Reciprocity suggests abundance will be created as a result. And that's exactly what's happened to Brad he's he's got an amazing real estate business. He spends all his time engaging the community. He's become the unofficial mayor of Gainesville. And so we have taken this project and basically packaged it up where for a couple hundred bucks a month, we can show a real estate agent how to do exactly what Brad did. We'll build a website will give you all of the resources, you need all of the back office support, you need to spend a couple hours a week out doing this in your community, and enable you to serve your community in a selfless way, which for us, impacts your community through our partner, but then enables our partner to become the unofficial mayor of their town and create a significant business for themselves. And so, and in our world, everybody wins. We're serving at scale community wide. Um, and it's meant to be in my position and to hear the stories that are coming out of markets all across, you know, your town USA is, it's pretty special. It's pretty crazy to think about what's possible through something like this.
Justin Stoddart
You know, Brian Buffini said that the realtor is the straw that stirs the drink. And I've always thought about that about just how influential a real estate agent can be. And I love how you guys have positioned it as it who else could could do a better job of telling the story of a community of someone that helps people get in and out of properties and connects those people afterwards to value for years and years, it's they really are a perfect almost going to journalist and historian right of, of that particular community. And what a way that you guys have gone in and really made that a systematic opportunity for people to implement that into their business. Absolutely love what you've done, I would encourage everybody here. If you haven't yet gone to the website, TheFacesOf.com go take a look at it. It is exclusive like you there will not be multiple real estate agents in one community doing this right they'll choose one and that person will moving forward be kind of the journalist or the historian or the you know, the person that gets to document like you said, the unofficial mayor of that particular community. Like this is such a powerful offering to the real estate community. Such a powerful offering to communities in general at a time when we're seeking for ways to connect. seeking for ways to add value and to live the laws of the go giver. This is this is a bar none probably the best idea I've seen and I absolutely love it and love what you guys have done. You know, my, my final question to you, Brian is gonna be this, you're a big thinker, right? You really are, you've done you've created something really, really special here. And I want to thank you for that. And I also want to kind of get into your mind a little bit of you being a big thinker. What is somebody like you do to continue to be a big thinker? To continue to expand your own possibilities? What does that look like for you?
Brian Weiss
I, for me, it's just seeking out like, again, I think curiosity is such an important part of, of the human condition. And so I allow my curiosity to take me down rabbit holes at times and, and just go see and experience things that maybe I didn't perceive to be valuable, or I just didn't know much about. And the more we are humble and curious and unwilling to fail, right, like I think a big part of this, and the reason that we're having success is it's pretty simple executing this with us. But a lot of people get an idea. And they start down the path of trying to validate that idea. And they have a setback or two and they quit. And so quitting oftentimes is detrimental to their their perception of themselves, right. And so I just, failure is not a word that really is a part of my vocabulary. Failure only happens when you stop trying. And so, man, I connect with people like you, learn, be curious, try to add value to others, serve. And through the growth of my network and my connections and my conversations with others, new ideas are inspired. And so when we get an idea like this one, we try to we try to flesh it out and try to maximize the benefit we can create across the community of people. And so I'm not sure that answered your question in in the best way. But, you know, Justin, I'm not going to stop trying, right. We're, that's just the way life is going to play out for me. I'm going to continue to get into things. I'm going to continue to as individual and every new experience expands the way I see the world and the filter with which I process information, and so I'm not going to predetermine those things, I'm just going to go continue to live the way I live without any expectation or anticipation of what's around the next corner.
Justin Stoddart
Awesome, man, I love it. Just the fact of what you guys have built live in these five laws, speaks speaks volumes, right that you have created something fantastic. And now you're scaling across the country, it really is a Thnk Bigger idea. One that is truly expanding the possibilities, not just for yourself, but for for countless other people, people that are consuming the content, people that are being interviewed in these communities and being highlighted to the agent who gets the opportunity to show up at his community, be top of mind in a very valuable way to his community. So kudos to you guys. Again, I love what you're doing. Keep up the great work, and if there's anything I can do to help you. Please let me know. And I'll just add this to the audience. Everybody that's listening in today. Be inspired by what Brian's doing here, right to take a look at what he's doing, but be inspired by it. And I would and that I would encourage you to get in, to move forward with this simple charge, which is GO THINK BIGGER. Brian, thank you so much for your contribution today. I look forward to staying in touch my friend,
Brian Weiss
I enjoyed meeting you and I appreciate the opportunity to be here and spend some time as well. Have a great rest of your day, man.
Justin Stoddart
Thanks, buddy. Stay safe out there. Alright, everybody take care. Yeah.
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Justin Stoddart
What is Think Bigger Real Estate?
The road to success for real estate agents is well-marked. The road to significance is not. Here, we help you to Think Bigger than just your business. We inspire you to seek success AND significance, income AND impact. We do that by interviewing the biggest thinkers and highest achievers in the real estate industry, extracting the secrets to having it all.