S3E8: Marketing Fundamentals Featuring Mitch Schoenman

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/yMX6tqDaRCE

Most marketers focus on the lower aims.

Traffic. Likes. Followers.

Yet fail to grasp the higher aims.

Mitch Schoenman, today's guest, helps illuminate how to think about the higher aims of marketing.

And how to build a holistic marketing strategy.

What else does he touch on:

• How marketing's job is to drive revenue
• How the customer journey isn't linear but still is helpful
• Why hacks don't work and why you should focus on sustainable revenue generation
• And finally, to think from the perspective of others and to take care of yourself to take care of others

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// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

What is On Marketing?

What is marketing?

Have you ever had that thought before? No? Well, I have. Quite a bit, weirdly.

Oh, hey there, I'm Jordan 👋. I'm a man from Wisconsin on a Frodo-like journey to discover what marketing is. Like, really is.

Not the fluff. Or the hype tactics. The real stuff.

Strategy. Processes. First principles. The things that ACTUALLY help a company grow and win.

Everything I wish I had learned when I started five years ago. I hope to shorten that learning curve for you.

Some questions I explore on this show with my guests:
- What is the job marketing should get done in a company?
- What is one of your strongest held beliefs about marketing?
- What is something you believe that few other marketers believe?

This podcast is for me to learn from some of the best thinkers on this planet, and hopefully, you can pick up some wisdom too.

Join me on this journey to learn.