Building AI Agents to Launch a Million Businesses

Henrik Werdelin wants to launch a million businesses that each make $1M—and he’s doing it with AI.

After helping launch Barkbox and Ro Health through his incubator Prehype, Henrik is distilling everything he knows into Audos, a platform that helps you use AI agents to turn your idea into a profitable, lasting company.

We had him on AI & I to talk about “portfolio entrepreneurship”—a new breed of entrepreneurship shepherded in by AI, where founders build families of products around the same customer, instead of one moonshot idea. It’s a philosophy we hold close to our hearts at Every.

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Timestamps:

00:01:33 - Introduction

00:02:50 - Dan and Henrik on the new breed of entrepreneurship that AI makes possible

00:11:08 - Why Henrik believes the future belongs to a million $1M companies

00:16:14 - How to build “relationship capital” with your customers

00:21:35 - Why “customer-founder fit” shapes lasting companies

00:23:01 - Everything Henrik learned about himself from a decade of building companies

00:31:44 - How Henrik finds focus and meaning in the daily chaos

00:34:17 - How Henrik is parenting two kids in the age of AI

00:50:33 - The way AI can fix what social media broke

00:56:59 - What happens when AI agents become part of how we tell stories

Links to resources mentioned in the episode:

• Henrik Werdelin: https://hellohenrik.com/
• Try Audos: https://www.audos.com/
• Henrik’s new book: https://www.amazon.com/Me-My-Customer-AI-Entrepeneurship/dp/B0FCSQ1C7H

What is AI & I?

Learn how the smartest people in the world are using AI to think, create, and relate. Each week I interview founders, filmmakers, writers, investors, and others about how they use AI tools like ChatGPT, Claude, and Midjourney in their work and in their lives. We screen-share through their historical chats and then experiment with AI live on the show. Join us to discover how AI is changing how we think about our world—and ourselves.

For more essays, interviews, and experiments at the forefront of AI: https://every.to/chain-of-thought?sort=newest.