Fundraising Bright Spots

One greatly under-estimated tool for building relationships with potential funders, corporate partners and major donors, is LinkedIn. But what’s the most effective approach?
Rob was delighted to talk to fundraising and LinkedIn expert Michelle Benson. After many years as a fundraiser and grant giver, Michelle has found that most fundraisers are failing to make the most of this potent tool for success in major donor / trusts / corporate partnerships fundraising.
Michelle and Rob discuss an approach which is different to what most people usually do. Rather than you chase them, a better way is to attract your ideal funders and partners to seek you out and want to develop relationships with you! She explains exactly why it’s so effective to do things differently, as well as a few simple habits that will help you get conversations with the right partners and funders for your charity.
We’d love to know what you think! And thank you for supporting our show, for instance by sharing it with colleagues or on social media. We are both on LinkedIn (!) and on X / twitter Rob is @woods_rob.

Show Notes

One greatly under-estimated tool for building relationships with potential funders, corporate partners and major donors, is LinkedIn. But what’s the most effective approach? Rob was delighted to talk to fundraising and LinkedIn expert Michelle Benson. After many years as a fundraiser and grant giver, Michelle has found that most fundraisers are failing to make the most of this potent tool for success in major donor / trusts / corporate partnerships fundraising. Michelle and Rob discuss an approach which is different to what most people usually do. Rather than you chase them, a better way is to attract your ideal funders and partners to seek you out and want to develop relationships with you! She explains exactly why it’s so effective to do things differently, as well as a few simple habits that will help you get conversations with the right partners and funders for your charity. We’d love to know what you think! And thank you for supporting our show, for instance by sharing it with colleagues or on social media. We are both on LinkedIn (!) and on X / twitter Rob is @woods_rob.

What is Fundraising Bright Spots?

A podcast for fundraisers who want ideas, examples and inspiration to help you raise more money for your charity or non-profit.
Rob is an author and award-winning fundraising trainer. Each week he and his guests share examples of successful fundraising, as well as lots of practical tips to help you apply these techniques in your own job.