Collisions YYC

In this episode of Current & Critical, I am joined by Mark Raffan, Head of Marketing at Content Callout and Founder & Host of Negotiations Ninja Podcast, as we discuss the new age of marketing in a COVID-19 world.

Show Notes

Marketing has drastically changed because of COVID-19. We are constantly reminded by big brands that they are here for us and that we are, in fact, all in this together. But does that translate into leads and action from consumers? Or do our own biases still call the shots? Mark believes the latter and that marketers shouldn’t lose sight of it. Join me as Mark and I discuss marketing in this new age, the concept of confirmation bias, and what marketers must do to ensure relevancy in a post-COVID market.

What is Collisions YYC?

Tired of the same old news cycle? Get informed on what’s happening in businesses in Calgary, Alberta and beyond with Collisions YYC.

Tyler Chisholm hosts Alberta’s best and brightest minds who are shaping the very landscape of our province with their work in fields like Technology, FinTech, Energy, Healthcare, Education, AI, and more. Tyler’s inherent curiosity and exploratory style fuel candid conversations with the people who are driving change in our city, our province and the world.

Connect with us on social media:
https://www.instagram.com/collisionsyyc