Technology has truly leveled the playing field for the independent artist. What used to be costly, time-consuming, and difficult (recording your own music) is now largely accessible to the masses. But if you've spent time, energy, and money on recording, producing, mixing, mastering, and distributing your music and still feel like you're not getting the results, or the response, you had hoped for, it might be your lack of marketing. Love it or hate it, marketing and promoting yourself as a musician is paramount nowadays, especially for the independent artist. Let's talk about some of the roadblocks you might be facing, how to overcome them, and how to go about promoting yourself in today's saturated artist pool.